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To: nihil who wrote (67963)	11/5/1998 5:35:00 PM
From: Gordon Hodgson	Read Replies (1) \| Respond to of 186894

PC sales in Europe up 23% in q3. wired.com updated 12:00 p.m. 5.Nov.98.PST Wired News The Web w/ HotBot Wired Magazine Webmonkey SECTIONS Top Stories Business Culture Technology Politics General News FREE DELIVERY NEWS OVERVIEW Today The Past 7 Days STOCKS Quotes (enter ticker): Today's Summary Indexes Portfolios WIRED MAGAZINE Issue 6.10 Subscribe to Wired! HOTWIRED Front Door Webmonkey Web 101 RGB Gallery Suck.com HOTBOT Search Shopping Wired News staff Wired News is hiring Contact us Wired News delivered by Outlook Express, In-Box Direct, or PointCast PC Sellers Love Europe Reuters 7:34 a.m. 4.Nov.98.PST European personal computer sales surged ahead 23.4 percent in the third quarter as consumers snapped up low-priced machines, market watcher Dataquest said on Wednesday. Consumer PC unit sales soared 48.8 percent, including a rise of 54 percent in Western Europe, but the news was not completely rosy for PC manufacturers: Revenue growth in Europe trailed well behind at 13 percent, as about one-third of all PCs sold in Europe were low-cost machines priced between US$1,000 and $1,500. "It was a record quarter in terms of consumer market growth. That's what was driving the market," said Dataquest analyst Philip Williams, who predicted the market's growth was likely to continue for a few more quarters despite the recent world economic slowdown. Williams said many manufacturers have adjusted to lower average selling prices to continue turning profit. Compaq, for example, recently handed production of German consumer PCs to a small Dresden company to lower costs. On the strength of recovering economies, European unit sales surged in the three largest markets. German PC sales climbed 22.4 percent to 1.2 million units, British sales advanced 28.3 percent to more than a million, while French sales increased 34.6 percent to just short of 800,000. Compaq (CPQ) retained the top market share spot, increasing its hold to 17.4 percent as its sales rose 33.4 percent. Dell (DELL) climbed into a second place tie with IBM. The direct marketer's sales jumped 86 percent, lifting its market share to 8.1 percent. IBM (IBM) sales grew 31 percent, although its share was unchanged at 8.1 percent. In fourth place was Siemens with a 6.3 percent share, followed by Hewlett-Packard (HWP) with 6.2 percent. Apple (AAPL) unit sales rose 25 percent, although its fast-selling iMac model only hit store shelves in September, the quarter's final month. Despite the gain, Apple remained off the list of top 10 PC vendors with a market share of 2.8 percent. Copyright©1998 Reuters Limited. Related Wired Links: PC Growth Keeps on Truckin' 26.Oct.98 '99 PC Picture Rosy, Sort Of 24.Sep.98 IDC: PC Sales Recovering 9.Sep.98 Compaq's European Sales Surge 5.Aug.98 Compaq's PC for E. Europe, Middle East 4.Mar.98 Send us feedback \| Work at Wired Digital \| Advertise with us About Wired Digital \| Our Privacy Policy Copyright © 1994-98 Wired Digital Inc. All rights reserved. Printing? Use this version. BUSINESS Today's Headlines USWeb Lands Oracle Man as CEO PalmPilot Duo Get Funding Coming to Europe: Phone Wars Microsoft to Open Beijing Lab Light at End of Asia Tunnel? E-books in the Palm of Your Hand Apple: MS 'Sabotaged' QuickTime Wireless Conspiring Cisco Beats Estimates, Again Stocks Gain on Voter Mandate Smarting Over Smartcards Microsoft Buys LinkExchange Stanford Gets an 'F' in Security ISPs of Arabia Intel Gets the iMac Spirit PC Sellers Love Europe Cuts at Cadence The New Papyrus, from Xerox Online Ad Rates Falling The Online Job Hunt