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To: Elwood P. Dowd who wrote (35896)	11/5/1998 8:00:00 PM
From: Night Writer	Respond to of 97611

AltaVista content provider sold for $15 million GT Interactive Software Corp. (GTIS) said Thursday it will buy OneZero Media Inc. (OZM) for stock worth $15 million. OneZero's interests include a Web portal, getwild.com, and providing content and commerce features in the Entertainment channel of search engine AltaVista. OZM also produces an Internet-themed TV program, The Wild Wild Web, which is syndicated by CBS's (CBS) Eyemark. GTIS chief executive officer Ron Chaimowitz said the acquisition is a logical step in a strategy to become a cross-media entertainment company.

To: Elwood P. Dowd who wrote (35896)	11/5/1998 8:02:00 PM
From: Night Writer	Respond to of 97611

Ever wonder how much to advertise on the Web? Portals getting piggy? Web portal sites Yahoo! and Netcenter are said to be trying to charge online brokerages up to $10 million a year for advertising placements. Earlier this year, America Online (AOL) successfully negotiated similar agreements with brokerages at $12.5 million each. In the case of Yahoo! (YHOO), the company is asking $10 million from Web Street Securities, The Wall Street Journal reported. And Netscape's (NSCP) Netcenter set a price of $7 million in its negotiations with several brokerage firms. "What the Internet companies are saying is you have to pay to play," said NationsBanc Montgomery Securities Internet analyst David Readerman, the Journal added.