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Biotech / Medical : Paracelsian Inc (PRLN) -- Ignore unavailable to you. Want to Upgrade?

To: Judy Muldawer who wrote (3976)	11/11/1998 4:45:00 PM
From: John H. Farro	Read Replies (1) \| Respond to of 4342

Wednesday November 11, 4:12 pm Eastern Time Company Press Release SOURCE: Paracelsian Inc. Paracelsian's BioFIT(TM) Functional Herb Testing Program Answers Journal of American Medical Association's (JAMA) Concerns ITHACA, N.Y., Nov. 11 /PRNewswire/ -- ''JAMA's article correctly underscores the need for better methods to assure the quality of herbal products,'' states Paracelsian's Director of Marketing, Dina Berlin, MS, RD. ''The herbal market currently lacks a uniform standard of quality control and quality assurance,'' she adds. The BioFIT™Herbgel™ program is the first of its type to offer products that are not only tested using traditional analytical techniques for content, but also for functional biological activity associated with structure/function claims. The program provides for more consistently active products, batch to batch, in the marketplace. ''This gives consumers, for the first time, the assurance that products they purchase will not only be biologically active at the right level when consumed, but also active in a biological mechanism that is associated with the health claim'' Berlin states. The BioFIT™Herbgels™ program combines ''functional testing'' with the stability and quality of R.P. Scherer softgels. Paracelsian (OTC Bulletin Board: PRLN - news) is the only company testing the whole product as consumed for functional activity, including simulated digestion and bioavailability models. ''The BioFIT™ program will allow consumers to identify a consistent quality product, help manufacturers ensure the integrity of their products, and help the industry in creating a uniform standard,'' states Berlin. As part of the program, Paracelsian and R.P. Scherer are working together to develop products (including Echinacea, Saw Palmetto, St. John's Wort, Ginseng, and Ginkgo biloba) to be offered through a variety of major herbal marketers in early 1999. Paracelsian is a unique biotechnology company that develops and applies 'functional' bioassays as a tool for identifying, screening, and developing products for the dietary supplement, pharmaceutical, functional foods industries and for the environmental management industry. R.P. Scherer is a leading manufacturer of herbal and other dietary supplement products, and the world leader in soft gel technology and drug delivery systems. For more information about the BioFIT™Herbgels™ program or functional testing for quality assurance in the herbal industry please call Dina Berlin, MS, RD at 607-257-4224 ext. 233. Notice: This news release may contain forward-looking statements. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including but not limited to, the results of research and development efforts, the effect of regulation by the United States Food and Drug Administration and other agencies, the impact of competitive products, product development commercialization and technological difficulties, and other risks detailed in the Company's periodic reports filed with the Securities and Exchange Commission. No forward-looking statement is a guarantee of future results or events, and one should avoid placing undue reliance on such statements. SOURCE: Paracelsian Inc.

To: Judy Muldawer who wrote (3976)	11/11/1998 4:45:00 PM
From: Jonathan Schonsheck	Read Replies (2) \| Respond to of 4342

BioFIT moves forward! -------------------------------------------------------------------------------- Related Quotes PRLN 0.750000 +0.000000 delayed 20 mins - disclaimer Wednesday November 11, 4:12 pm Eastern Time Company Press Release SOURCE: Paracelsian Inc. Paracelsian's BioFIT(TM) Functional Herb Testing Program Answers Journal of American Medical Association's (JAMA) Concerns ITHACA, N.Y., Nov. 11 /PRNewswire/ -- ''JAMA's article correctly underscores the need for better methods to assure the quality of herbal products,'' states Paracelsian's Director of Marketing, Dina Berlin, MS, RD. ''The herbal market currently lacks a uniform standard of quality control and quality assurance,'' she adds. The BioFIT™Herbgel™ program is the first of its type to offer products that are not only tested using traditional analytical techniques for content, but also for functional biological activity associated with structure/function claims. The program provides for more consistently active products, batch to batch, in the marketplace. ''This gives consumers, for the first time, the assurance that products they purchase will not only be biologically active at the right level when consumed, but also active in a biological mechanism that is associated with the health claim'' Berlin states. The BioFIT™Herbgels™ program combines ''functional testing'' with the stability and quality of R.P. Scherer softgels. Paracelsian (OTC Bulletin Board: PRLN - news) is the only company testing the whole product as consumed for functional activity, including simulated digestion and bioavailability models. ''The BioFIT™ program will allow consumers to identify a consistent quality product, help manufacturers ensure the integrity of their products, and help the industry in creating a uniform standard,'' states Berlin. As part of the program, Paracelsian and R.P. Scherer are working together to develop products (including Echinacea, Saw Palmetto, St. John's Wort, Ginseng, and Ginkgo biloba) to be offered through a variety of major herbal marketers in early 1999. Paracelsian is a unique biotechnology company that develops and applies 'functional' bioassays as a tool for identifying, screening, and developing products for the dietary supplement, pharmaceutical, functional foods industries and for the environmental management industry. R.P. Scherer is a leading manufacturer of herbal and other dietary supplement products, and the world leader in soft gel technology and drug delivery systems. For more information about the BioFIT™Herbgels™ program or functional testing for quality assurance in the herbal industry please call Dina Berlin, MS, RD at 607-257-4224 ext. 233. Notice: This news release may contain forward-looking statements. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including but not limited to, the results of research and development efforts, the effect of regulation by the United States Food and Drug Administration and other agencies, the impact of competitive products, product development commercialization and technological difficulties, and other risks detailed in the Company's periodic reports filed with the Securities and Exchange Commission. No forward-looking statement is a guarantee of future results or events, and one should avoid placing undue reliance on such statements. SOURCE: Paracelsian Inc. -------------------------------------------------------------------------------- More Quotes and News: Paracelsian Inc (OTC BB:PRLN - news) Related News Categories: biotech, medical/pharmaceutical