To: BigKNY3 who wrote (6211 ) 11/5/1998 10:00:00 PM From: BigKNY3 Read Replies (1) | Respond to of 9523
Merck Offers Refunds to Compete With Warner-Lambert Whitehouse Station, New Jersey, Nov. 5 (Bloomberg) -- Merck & Co. will offer a money-back guarantee to patients who use its top-selling drug, the cholesterol reducer Zocor, as it attempts to recover market share lost to Warner-Lambert Co.'s Lipitor. Merck, the world's biggest drugmaker, said it will refund as much as six months of Zocor's cost to patients whose LDL cholesterol levels don't fall to targets set by their doctors. The offer requires that patients try a 30-day prescription of Zocor's largest dose, 80 milligrams. High cholesterol levels have been linked to increase risk of stroke and heart attack. For that reason, cholesterol-reducing medicines have become a highly competitive $6 billion market. To counter Lipitor, Merck introduced the higher-dose Zocor in July and stepped-up marketing, including television advertisements. The refund offer is ''a long shot,'' said Hemant Shah, a drug-industry analyst with a ''neutral'' rating on Merck. ''They have to keep trying because Zocor and other cholesterol drugs continue to lose share to Lipitor.'' Merck, based in Whitehouse Station, New Jersey, rose 3 11/16 to 142. It earlier touched a record high of 142 5/16. Many doctors say Lipitor, introduced last year, is more effective than Zocor, which has been sold in the U.S. since 1992. Zocor sales rose 10 percent to $990 million in the third quarter, while Lipitor sales more than doubled to $569 million. Zocor costs about $3 to $3.50 a day. Patients who get Zocor through insurance plans will be compensated only for their share of the cost, Merck said. Insurers also are eligible for the refund