To: Paul Engel who wrote (67986 ) 11/6/1998 12:15:00 PM From: Ross Roberts Respond to of 186894
Paul and thread: INTEL SHOWING OFF FUTURISTIC PC SANTA CALRA, CALIFORNIA, U.S.A., 1998 NOV 5 (NB) -- By Matt Hines, Newsbytes. Crowds of Intel Corp. [NASDAQ:INTC] employees have recently been seen huddled around a strange-looking, pyramid-shaped object. And no, the firm has not adopted King Tut as its newest marketing mascot. Intel does however share some vision with the Egyptian architects of old as it has built a pyramid-shaped desktop computer which it said may hold the keys to the future of the PC industry. PC manufacturers don't have anything new to worry about either. The triangular computer is merely a demonstration on the part of Intel, which said it merely wanted to show off some of the changes which it believes may occur in the PC platform over the years to come, company officials said. "We felt like it would be easier for us to go out on a limb and build this computer that eliminates a lot of the legacy technology that could be phased out of most mainstream PCs but hasn't yet," said Caroline De Bie, an Intel spokeswoman. "We felt that with our position in regards to the PC industry we had a chance to show off a lot of things that may soon find there way into the market without really taking any chances. Hopefully it will encourage the PC manufactures to look at new ideas." New colors and shapes among PCs seems to be one of the growing trends of 1998. Apple Computer Corp. debuted its futuristic iMac this year, IBM Corp. built a powerful new desktop in black and named it Cobra, and other developers are reportedly changing the shapes, sizes and colors of new models. The Intel box isn't just another pretty face, though. The company claims by getting rid of a number of old technologies that are still hanging around inside the majority of PCs, it built a machine that is faster and easier to use. Intel spokespeople said the company wanted a machine that was more accessible and appealing to a broader range of PC users. The company maintains that while new technologies are introduced all the time, the PC industry runs the risk of confusing end users or building a prohibitive platform if appropriate and timely execution of the technology, including phasing out older technology, is overlooked. The computer was built under the firm's Ease of Use initiative, with the goal of working with PC manufacturers and the PC industry to build better, simpler and more effective platforms, Intel said. The chip manufacturer utilizes technologies such as the Peripheral Component Interconnect (PCI), Universal Serial Bus (USB) and Accelerated Graphics Port (AGP) in its computer. These technologies have gained support from different vendors but have not yet been totally adopted across the industry. The firm said that it also worked with Microsoft Corp. to build a custom operating system that allows the unencumbered machine to boot up in less than 30 seconds. The machine also features a 500 megahertz Intel processor. The PC is also very different in its outward appearance. The pyramid chassis is small, weighing in at only eight-pounds. The pyramid-shaped design has external ports to add on devices such as printers, storage devices, and DVD and CD players. Intel said that it would not market the computer and has no plans to produce a large number of the devices. Company officials said they hope other manufacturers take its cue and begin building PCs that maximize the different technologies available today. Reported By Newsbytes News Network, newsbytes.com .