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To: John Rieman who wrote (37148)	11/6/1998 7:43:00 PM
From: BillyG	Read Replies (1) \| Respond to of 50808

Hitachi, Equator to roll out VLIW processors for multimedia TOKYO--Hitachi Ltd. and U.S.-based Equator Technologies Inc. disclosed an ongoing partnership to jointly develop and commercialize a high-end multimedia processor platform based on a very-long instruction word (VLIW) architecture. The Media Processor Series will be aimed at multimedia product applications such as set-top boxes, video editing systems, game machines, multimedia PCs, image processing systems for industrial and medical applications, as well as network equipment, according to the two companies Hitachi and Equator Technologies of Campbell, Calif., said the first products are slated to appear at Comdex/Fall '98 in Las Vegas, starting Nov. 16, with the first market introductions planned by the end of the year. The two companies have been working together on the processor series since signing a collaboration agreement in January 1997. Under the partnership, Hitachi and Equator Technologies have been working together to create ICs and related software, including a compiler and media library. Hitachi will fabricate the chips, and both companies will have worldwide marketing rights. "We expect that the Media Processor Series, which is a result of Hitachi's VLIW technology and advanced semiconductor process, will be utilized over a broad range of multimedia related products," said Toshiakira Ikeda, general manager of the Strategic Business Development Division/Information Group of Hitachi in Tokyo. "Hitachi Ltd., in cooperation with Equator Technologies Inc., aims to make the Media Processor Series a global de facto standard in the area of multimedia." In the second half of 1999 Hitachi and Equator said they plan to ship a version specifically for digital TV applications that will offer an improved cost-performance ratio. Another version that offers enhanced graphics support is planned for 2000. "Ultimately, software tools that allow multiple uses for the same architecture platform provide for a broad range of end applications," said Ron Bell, CEO of Equator. "The key differentiating factor for Equator is our early focus on both end applications and software." semibiznews.com