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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (24899)	11/7/1998 12:30:00 PM
From: Randy Ellingson	Read Replies (1) \| Respond to of 164684

Actually, no. The majority of people have not done net shopping as of yet. The net is not mainstream for shopping although may be at some point in time for certain categories. The mainstream people will go with the names they know well and trust. If you read Amazon into that, you are incorrect. Glenn- As a counter-argument, there seems to be a certain admiration for people who are comfortable on the internet by those who are new to computers and the web. Because of this, I think new users naturally try to emulate those who already use the services day-to-day. Given Amazon has a large number of customers in place, this 'following effect' is by itself likely stronger than any multimillion dollar advertising campaign Amazon's competitors may pursue. Randy