To: Boplicity who wrote (77002 ) 11/7/1998 9:05:00 PM From: Chuzzlewit Read Replies (1) | Respond to of 176388
Greg, you raise an interesting question, and one that I think I discussed at length. But for the benefit of new people on this thread let me repeat some of what I previously posted. First, MD saw a ceiling of about 20-25% of market share, which he thought was obtainable in around five years. So, the question is what kind of growth does this imply. Market share figures are somewhat difficult to come up with because they include and exclude various geographic ares. But let's assume that Dell's current market share world-wide is 8%, and let us further assume that the market is expanding at 15% per annum. In five years. That means that in five years the market will be a little more than twice what it is today, and if Dell were to have 20% of that market, that implies that sales will quintuple over the next five years. That implies a growth rate of 38% per annum. If Dell achieved 25% market share that implies an annual growth rate of 44.3%. What happens after five years? The growth rate should equal the growth of the market. But there are some big buts in all of this. First, there is no reason to assume that Dell will content himself to simply selling computers. I have no doubt that he and his brain trust are trying to figure out how to make the Dell model extensible to other products. Second, the total market could expand at much greater than the 15% per annum figure I used above if new uses for PCs are created. Third, we already see Dell moving vigorously into mass storage, and I expect this trend to continue as he expands product offerings. Now, to the question of price appreciation. As you know, I have argued that the question of valuation is exceedingly difficult, and probably a waste of time. Instead, let's assume that DELL is properly priced, so the question is what kind of price appreciation could we expect in five years. My starting point is to assume that five years from now the stock will appreciate at approximately 15% per annum (which is the same as it's growth rate). Second, it is reasonable to assume that as Dell quintuples in sales, its relative valuation should increase because the company will not be perceived as a risky venture. The current P/E of the S&P500 is somewhere in the neighborhood of 24 with around 7 1/2% growth forecast. Let's assume that this number is skewed in two ways: first, growth of the S&P is projected to be considerably slower this coming year than it has been in the past, and second, there are a number of companies in the S&P that are about breakeven or losing money, and are thus trading on a basis of assumed intrinsic value rather than earnings. So after a lot of hand waving I will assume that the P/E excluding those weak sisters is around 20, and that forward growth estimates are around 12% per annum. This implies that the premium for growth is 167%. Applying this number to Dell yields a forward multiple of 25x earnings. Putting these ideas together I come up with the following: Dell is expected to earn around $1.45 next year. Applying four years of 38% growth gives $5.26, and then applying the 15% growth we have about 6.05 in eps. That yields a price of $151.19 per share five years hence, and that generates annual appreciation of 18% from current levels. Using 44.3% growth yields a target price of 178.25, or 22% over the next five years. The caveat in all of this is that it is probably safe to assume that things will change. Undoubtedly Dell will seek out new markets and new products, so I view these numbers as minimums rather than real forecasts. For example, these numbers looked only at PC sales, and did not include mass storage.