To: Glenn D. Rudolph who wrote (15003 ) 11/9/1998 9:48:00 AM From: stock_bull69 Read Replies (1) | Respond to
Yahoo! Welcomes Value America to Premier Merchant Program SANTA CLARA, Calif., Nov. 9 /PRNewswire/ -- Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet media company, today announced that Value America (www.ValueAmerica.com), one of the nation's largest online retailers for businesses and consumers, has joined Yahoo!(R)'s premier merchant program. Beginning today, Yahoo!'s millions of users can easily access Value America's merchant links within relevant consumer electronic categories and related keyword search results pages on the Yahoo! network of properties (www.yahoo.com). "Yahoo! is an ideal distribution platform for retailers to reach targeted audiences of online shoppers," said Ellen Siminoff, vice president of business development and strategic planning, Yahoo! Inc. "Through dedicated placement of Value America's merchant offerings within the Yahoo! network, our users can easily browse a wide selection of consumer electronic products and related information, and conveniently buy these products online." Consumers can now access Value America's resources by clicking on Value America's merchant button throughout consumer electronics' categories of the Yahoo! directory. Value America's premier merchant agreement with Yahoo! also includes placement of banner advertisements, front page promotions, and product shots within relevant consumer electronics categories of the Yahoo! network of properties. In addition, Value America is a charter sponsor of Yahoo! Small Business (http://smallbusiness.yahoo.com), a comprehensive online resource to help small business professionals and entrepreneurs compete in business. Yahoo! users will also find Value America's offerings within Yahoo! Computers (http://computers.yahoo.com), a complete resource for Internet and computing-related news, shopping and information. In a related deal with Yoyodyne(R), a recognized leader in Internet-based interactive direct marketing recently acquired by Yahoo!, Value America is sponsoring several Yoyodyne promotional products. Recognizing the value of Permission Marketing(SM) programs to develop a loyal consumer base of frequent shoppers, Value America signed on as a sponsor of Get Rich Click(TM), a multi- sponsor, traffic-building sweepstakes site; Fast Company EZVenture(TM), an online, business-to-business marketing program for entrepreneurs; and a custom game designed specifically for Value America to further enhance its merchandise offerings. Value America, a privately-held Internet-based destination retailer for businesses and consumers based in Charlottesville, Va., offers a wide selection of technology, office and consumer products featuring thousands of items from more than 800 top brand names in a dozen different categories. Its interactive store, accessible at www.ValueAmerica.com or www.VA.com, provides detailed and informative multimedia presentations about its products. About Yahoo! Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company has 14 international Web properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific and Canada and is headquartered in Santa Clara, Calif. NOTE: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. SOURCE Yahoo! Inc. -0- 11/09/98 /CONTACT: Dana Young of Yahoo! Inc., 408-616-3631, or danay@yahoo-inc.com; or Nicki Dugan of NRWPR, 650-827-7062, or nicki@nrwpr.com, for Yahoo!/ /Web site: yahoo.com -- SFM003 -- 8498 11/09/98 07:55 EST prnewswire.com Copyright PR Newswire 1998. All rights reserved.
