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To: accountclosed who wrote (1191)	11/8/1998 10:00:00 AM
From: LK2	Read Replies (2) \| Respond to of 2025

RE--marketing and INTC. What was INTC's market? The general public retail customer, like car makers sell to mainly, or OEMs? My impression is that INTC's main market was OEMs. The branding campaign of "Intel Inside" was to try to increase public awareness of INTEL products, to differentiate those products as superior to "no-name" competitors. My idea is that some of these tech companies could really use a better public relations/publicity/marketing approach when it comes to naming their products. Pentium is an improvement over 386 or 486, as far as sexy goes. But there are probably sexier names available. And since these companies are trying for greater public awareness, they should use sexy names. Any suggestions?<G> Regards, Larry

To: accountclosed who wrote (1191)	11/8/1998 6:49:00 PM
From: Pierre-X	Read Replies (1) \| Respond to of 2025

Subject: Intel I am apparently the only one who believes that the "Intel inside" marketing campaign was no big deal. You made the comment that the marketing campaign differentiated Intel from the crowd. I asked you: WHAT crowd? AMD? Motorola? Come on. By that time the Wintel hegemony had already been long established. I am not saying that the "Intel inside" campaign was BAD, I'm saying I don't agree with those who place it upon a pedestal and worship it as the technology marketing campaign to end all technology marketing campaigns. Nor am I saying that you, Antoine, worship it thusly. Merely that I so often hear Intel's marketing held up as the paragon of technology branding. I'm skeptical, so I'd like to open that up for debate. Clearly Intel did not HURT themselves with this campaign. The automobile industry does indeed re-style their products on a regular basis, but the analogy is faulty because the style of an automobile plays a much larger role in the purchase decision than does the "style" of a CPU. I think the bottom-line is that we may have differing perceptions of the role and the power of marketing in the technology industries. --- On a separate subject, I'm using Dragon to dictate this message. It's a life saver because I cut my hand rather badly yesterday, temporarily crippling my typing ability.