To: Michael G. Potter who wrote (8868 ) 11/8/1998 2:41:00 PM From: Marc Read Replies (1) | Respond to of 16960
FORBES DIGITAL TOOLS 11/05/1998forbes.com November 5, 1998 Is Creative Technology buying 3Dfx? By Om Malik Why did the San Jose, Calif.-based graphics chip maker 3Dfx Interactive (TDFX) adopt a shareholder rights plan on November 3? Routine corporate decisions? Or was there a hostile bid in the making? On Tuesday of this week, the board of directors adopted a shareholder rights plan that, under certain circumstances, will entitle shareholders of the company to purchase shares of 3Dfx common stock at a discounted price in the event that any person or group acquires 12% or more of 3Dfx Stock. 3Dfx's biggest customer, Singapore-based PC multimedia product company Creative Technology (CREAF) has snapped up more than 6.5% of its shares over the past two months. According to a recent 13-D filing with the Securities and Exchange Commission (SEC), as of October 19, Creative owned 1,013,100 shares of the Issuer's Common Stock, representing approximately 6.5% of the 15,575,629 shares of Common Stock outstanding as of July 31, 1998. Is a hostile bid in the offering? 3Dfx Interactive spokesman Steve Schick says no and adds that the company is not aware of any such move, and views the investment more as a strategic investment by Creative than a takeover bid. John Danforth, general counsel for Creative Labs, the U.S. subsidiary of the $1.4 billion (sales) Asian technology leader, concurs. "This is simply a strategic investment in a key supplier," he says. The San Jose, Calif.-based company makes high-end graphics chips. A graphics chip is the "projector" of a PC. It takes images and renders (or displays) them on the monitor. The better the graphics chip the higher quality of the image. 3Dfx's Voodoo chip is even more focused than most--it makes playing videogames on personal computers, faster, more detailed--and most important--more fun. According to Danforth, 3Dfx stock was cheap and the company snapped up the shares because they saw value. Creative acquired the stock in the $8.48-$12.91 a share range. 3Dfx has seen its stock skid from a 52-week high of $35.75 to $8.81 before inching upwards to close at $14.25 on Wednesday, November 4. 3Dfx has come under steady selling pressure after it missed its third-quarter earnings. On October 16, the company reported sales of $33.2 million, down from $58 million in the previous quarter. For the same period in 1997, 3Dfx earned $10 million dollars. Before one-time gains, 3Dfx lost $8.7 million, or 56 cents a share. Silicon Valley insiders say that Creative might be playing safe, because of the chance that 3Dfx might buy another rival graphics board maker. In related developments, 3Dfx is expected to launch its next generation 3-D graphics chip at COMDEX, the computer industry's biggest trade show in Las Vegas, Nev. The Forbes Digital Tool has learned that the chip which is code-named "Avenger" is three times as powerful as the Voodoo2 graphics chip. The product will be available sometime in 1999.