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To: Chinacat who wrote (197)	11/22/1998 12:33:00 PM
From: Alan A. Hicks	Respond to of 327

Nice Ad in Computer Design ISI is finally placing some quality looking ads in leading embedded computer design journals. The most recent issue of Computer Design, a leading embedded design journal, carried ISI's new ad. It was eye catching with a simple, direct message introducing pRISM 2.0. Much of ISI's advertising in recent years has been innocuous or non-existent. A big problem was a succession of VPs of marketing every 6 to 9 months over the last three years. Every time a VP of Marketing got a marketing program set, a new VP of Marketing would be named. Joe Addiego, an ISI veteran, was named VP of marketing a few months back and finally seems to be providing direction and results. What ISI really needs now is a sharp marketing strategy focusing on ISI's areas of strength - especially now that version 2.0 of pRISM+ appears to have the matured to a point where it can build some momentum in the embedded market. A new CEO expected to be announced by January 1 will be able to build on this budding momentum.

To: Chinacat who wrote (197)	11/29/1998 5:17:00 PM
From: Alan A. Hicks	Read Replies (1) \| Respond to of 327

The announcement last week by ISI to provide immediate availability of pRISM+ for pSOSystem for the new Motorola MPC8240 is a significant demonstration of ISI's continuing commitment to the telcom/datacom market. pSOS is the first and only RTOS available for developing applications on the MPC8240 after Motorola announced the MPC8240 at the Embedded Systems conference last month. The MPC8240 integrates the functions of five chips into one featuring a 32-bit PCI interface and low power consumption to provide a very cost-effective solution for high volume datacom devices. ISI has a long history of closely working with Motorola for telecom/datacom solutions such as the QUICC, PowerQUICC and PowerQUICC II integrated telecom/datacom chips. ISI's pSOS roots are in the telecom industry and ISI gets 50 percent of its revenues from telecom datacomm industry. Even customers using competing RTOSs with pSOS come to ISI for networking support such as ISI's industry leading Envoy SNMP network management tools. ISI's Epilogue networking tools group supplies the most complete and advanced set of network management, routing, HTTP, and internet standard protocals. ISI also provides network security, remote monitoring, and Web-based network management tools optimized for embedded performance and memory footprint. ISI is also developing pRISM+Comm, a complete development environment focused on needs embedded communications device developers. The MPC8240 announcement should be heartening to ISI investors. It is yet another example that ISI is a treasure house of embedded networking technology. With marketing getting back on track and a new CEO by the end of year, things are looking up at ISI.