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Technology Stocks : PC Sector Round Table -- Ignore unavailable to you. Want to Upgrade?

To: accountclosed who wrote (1197)	11/8/1998 7:14:00 PM
From: Pierre-X	Read Replies (1) \| Respond to of 2025

Re: Chip branding You make two very good points. 1. A clear distinction in name could drive demand by unambiguously demarcating the next generation of CPU power. (Intel FUBARed here. They created a clear distinction in name--Celeron--but it's a step backward not forward. What a fiasco! It was obviously a panic reaction to the realization that market dynamics were shifting and they were about to get left out in the cold.) 2. I think we agree that "saturation marketing" is a weapon aimed at the retail buyer. In that sense Intel's timing was perfect--their marketing and branding emphasis arrived in lockstep with exploding growth in the home (aka "consumer") market. I consider their adoption of brandable names for their products as a result of the legal ruling against trademarking of numbers one of those serendipitous confluences of events that give birth to ten-baggers. (Alas and alack I didst not grab all ten bags.) So, do you have any suggestions as to what they might christen their next generation? <g>