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To: Jack Whitley who wrote (15934)11/10/1998 11:08:00 AM
From: Moonray  Read Replies (1) | Respond to of 25814
 
Sony Computer Entertainment America Transcends Traditional Videogame
Marketing With New Multi-Million Dollar Campaign
BW - 08:10 a.m. Nov 10, 1998 Eastern

Integrated Advertising Approach For The PlayStation(R) Game
Console Legitimizes Videogaming As A Viable Form of Entertainment

FOSTER CITY, Calif.--(BUSINESS WIRE)--Nov. 10, 1998--
Sony Computer Entertainment America, the world's premier videogame
entertainment company, announced today details of its unprecedented holiday
marketing campaign designed to expand the traditional boundaries of family
entertainment.

guide-p.infoseek.com

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