To: waldo who wrote (25121 ) 11/9/1998 8:03:00 AM From: Glenn D. Rudolph Respond to of 164684
From Thestreet.com: " Herb on TheStreet: Can Investors Expect More 'Action' as the SEC Goes After Costco-esque Membership Fees? By Herb Greenberg Senior Columnist 11/9/98 6:15 AM ET MonDayne: Nobody's paying much attention, but: On Friday, after weeks of denying there was an issue, Costco (COST:Nasdaq), after discussions with the Securities and Exchange Commission, said it's changed the way it accounts for its annual memberships. Rather than book the entire membership fee as income in the quarter in which it's received, Costco now must amortize membership fees over the one-year life of the membership. The impact on Costco is relatively small; it will have to take a one-time charge of $118 million. But Costco certainly isn't alone. The SEC is believed to be taking a close look at membership accounting in the wake of concerns about how Cendant's (CD:NYSE) accounting for membership may have been a factor in that company's calamity. Besides Costco, which other public companies charge membership fees and take them in one lump as revenue? Probably more than you realize. Action Performance (ACTN:Nasdaq), for example, has more than 138,000 members who pay anywhere from $19.95 to $34.95 to get access to limited edition cars and other Action merchandise. At an average of around $25, that would amount to roughly $3.4 million -- not a big deal, as long the company's business is robust. Action designs and markets licensed motorsport cothing, collectibles and souvenirs. Action's financial statements don't disclose how the membership fees are booked. Officials didn't return my calls. From the fair and equal department: A recent item here, mainly about a California money manager, questioned whether Amazon.com (AMZN:Nasdaq) was really trading at a premium to Microsoft (MSFT:Nasdaq) based on gross margins. Enter Howard Love, another money manager, who wonders why the column "ignored the other half to any valuation: growth rates. To compare the two enterprises as static, as you know, is nonsensical. "As Buffett has long said, 'Growth and value are joined at the hip.' The growth rates are why he has long viewed Coke (KO:NYSE) and Gillette (G:NYSE) as fair-priced enterprises while the 'pros' have always seen them as overvalued. As static enterprises, he would never have bought them. The real argument around Amazon should be around the growth rate assumptions. "All of the Wall Street models have grossly underestimated the top-line growth rate to date IN EVERY QUARTER. Without making an assumption on growth rate, there's just no way to come up with an accurate metric for the value. I can tell you that my growth rates for the top line are MUCH higher than the Street's and, I believe, much more accurate. I estimate that Amazon's top-line growth rate will be at least 2 times that of Microsoft over the next three years and probably more. On that basis, Amazon's valuation on the gross margin metric is not out of line." And there ya have ... the rest of the story. (Thanks Paul Harvey for the best line in the biz.) Speaking of Amazon: Look for a fight by independent booksellers over Barnes & Noble's (BKS:NYSE) proposed purchase of Ingram Books. "Independent booksellers hate Barnes & Noble with a passion equal to the Sun (SUNW:Nasdaq)/Microsoft hatred," says independent bookseller John Jones. "Look for Baker & Taylor [an Ingram competitor] to pick up market share from Ingram. And if Baker & Taylor executes well, Ingram could end up simply being B&N's supply house." "