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To: Bill Harmond who wrote (25123)	11/9/1998 12:25:00 AM
From: Robert Rose	Respond to of 164684

Worth a read: Monday November 9, 12:05 am Eastern Time U.S. Online shopping expected to surge for holidays ROUND ROCK, Texas, Nov 9 (Reuters) - Online shopping is expected to surge this holiday season as more and more U.S. consumers choose the comfort of their own homes to do shopping rather than go to a mall. According to a recent survey by Dell Computer Corp. (Nasdaq:DELL - news) and Louis Harris & Associates Inc., 43 percent of Americans who use computers said they were likely to shop on the Internet this holiday season. That is a 330 percent increase over the 1997 holiday season when just 10 percent shopped online. ''More and more Americans are buying online and they're happy with the results,'' Scott Eckert, director of Dell Online, said in a statement released Monday. ''It's a trend that's taking the country by storm because it's convenient, easy and secure.'' Seventy percent of the 1,943 adult survey respondents who use computers and the Internet said they enjoyed shopping online while 36 percent described a trip to the mall as part of their holiday fun. But even 61 percent of those consumers who liked mall shopping gave electronic commerce a thumbs-up. Respondents said the benefits of online shopping included that they could shop any time of day, the ease of shopping from the comfort of their homes and the fact that they could find anything they wanted through the Internet. Security of online transactions remained a concern, with 89 percent of the respondents citing security as a worry. But 76 percent of those who have not shopped online said they would be about as or more likely to shop online if companies offered security guarantees. The Dell/Harris survey showed that computer software was the most popular item holiday shoppers bought online, followed by books, music, computer hardware and airline tickets.