To: Herschel Rubin who wrote (531 ) 11/9/1998 11:09:00 AM From: Uncle Frank Respond to of 2018
Aspect Telecommunications Rated Call Center Services Leader by Frost & Sullivanbiz.yahoo.com Aspect's overall business strategy, implementation excellence and strong market performance cited as differentiators in $18.3 billion call center services market SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 9, 1998-- Aspect Telecommunications (Nasdaq:ASPT - news), a leading provider of mission-critical call center solutions, announced today that it has received top honors from market research firm Frost & Sullivan. The firm's ''1997 Market Engineering Marketing Strategy Award'' recognizes Aspect's leading role as an integrated solutions provider, systems integrator and consultant specialist in the call center services market. Aspect was selected for its overall business strategy, particularly in the areas of product development, customer service and marketing. The awards were announced October 26, via a press release issued by Frost & Sullivan and are included in the firm's latest research report. The Frost & Sullivan market engineering awards are presented to members of the U.S. call center services industry to recognize those companies that made a positive contribution to the market. The annual awards are based on Frost & Sullivan's telecommunications research and consulting work during the previous calendar year, including in-depth analysis of the market competitors and interviews with those companies that make up the industry. Frost & Sullivan evaluates marketing strategies based on performance and the degree to which strategy encourages marketing efficiency. ''We're proud to be recognized by Frost & Sullivan as the call center market leader for market strategy,'' said Robert Blatt, vice president of Marketing And Business Development at Aspect Telecommunications. ''Based on our industry research and customer feedback, we've developed a comprehensive market strategy that emphasizes excellence in product development, customer support, distribution and marketing activities.'' ''Aspect has earned respect among its peers and has achieved a solid image in the call center marketplace,'' said Imran Khan, telecommunications industry analyst at Frost & Sullivan. ''Aspect's investment in research and development activities and its focus on providing quality consulting and integration services has enabled the company to achieve a strong competitive position in the call center market. Aspect's marketing strategy has contributed greatly to the company's market share, profitability and image in the marketplace.''