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Technology Stocks : Macromedia...making a comeback? -- Ignore unavailable to you. Want to Upgrade?


To: VentureCap who wrote (2378)11/15/1998 2:16:00 AM
From: VentureCap  Read Replies (2) | Respond to of 2675
 
Technical Comparison Macromedia Flash 3 vs Apple's QT3.x and Totally Hip's LiveStage 1.0
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This was copied out of a whitepaper document written by A.C, THW engineer extraordinaire and Product Engineering Manager for LiveStage at THW. We got it from Totally Hip a few weeks ago. The document is quite extensive, so I just put in the stuff that compares Macromedia Flash 3 vs QuickTime 3 and THW's LiveStage. I asked THW if it was okay to post parts of it, and they said that it was okay because they planned on putting it on their Web site soon.

Cross-Platform Interactive Rich Media Animation authoring tool

LiveStage's competition: Macromedia Flash (Mac and Windows)

LiveStage (Macintosh and Windows)

The capabilities of Flash 3 are a near-proper subset of the capabilities of QuickTime 3, and the .swf file format is available publicly with no licensing fee for its use, or player code may be licensed. As such, it makes sense for Totally Hip to think of Flash less as a direct competitor to QuickTime 3 and more as an alternative output format for a QuickTime authoring tool.

In other words, to market a product as a better Flash file creator than Flash is one of our goals. This is likely to happen to any Totally Hip product in this space in any case, in the same way as WebPainter 3 is assumed to be a direct competitor to Adobe ImageReady and Macromedia Fireworks. The trick then is to develop a better Flash 3 than Macromedia in minimal time and with infinitesimal resources. This seems like a rather impractical task, but Totally Hip has done it before and will do it again. Look out Macromedia. A better Flash file creator than Flash 3 and a tool that does Interactive QT movies ought to sell very nicely.

Totally Hips' development goals.

Launch LiveStage v 1.0 at MacWorld in January 1999. Launch LiveStage v2.0 at MacWorld, August 1999 in Boston.

Web page interactivity tool (competition: variety of technologies but none as robust as Apple's cross platform multimedia enabling technology)

QuickTime 3 Wired Sprite movies encapsulate Web page interactivity in a way which is definitively superior to any existing technology, and for which no compelling standards or authoring tools exist. As the following design proposal delineates, this appears to be the most compelling product niche presenting itself.

Flash 3 is a mature editing tool which takes full advantage of a limited enabling technology that was proprietary and is now been proposed as a standard. LiveStage 1.0 will be an immature editing tool but still very powerful when compared to Flash 3 and since it is being built around QuickTime 3 and it has:

a) more capability in its toolbox than we could integrate in the next five years and;

b) QT3. and 3.x is the most widely distributed playback technology in existence and;

c) LiveStage v 1.0 is easier to use than Flash and more powerful. LiveStage 2.0 will be far more robust and feature rich than LiveStage v1.0 and LS v2.0 will be miles beyond what Flash 3 or 4 can do, all because of QuickTime 3.x is the superior underlying enabling technology technology that THW relies on.

Comparing Flash 3 and LiveStage 1.0 based on Apple's QT3.x
(Macintosh and Windows platforms)

You will see the Benefits that QT3 provides to THW.

Flash 3:
--------
Fills Even-odd

QuickTime 3 and LiveStage:
---------------------------
Fills - Even-odd, inverse even-odd, open frame, closed frame, winding, inverse winding, none

Flash 3:
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Gradients - Linear (left-right only) or radial (centered only), 8 color limit

QuickTime 3 and LiveStage:
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Linear or radial, any angle, any offset, any radius, 32,767 colors

Flash 3:
--------
Line Styles - Width, dash, pattern, antialias

QuickTime 3 and LiveStage:
---------------------------
Width, dash, pattern, antialias, center-frame, inside-frame, outside-frame, auto-inset, source grid, device grid, starting and ending caps, sharp or curved joins with miter control

Flash 3:
--------
Color Styles - RGB color

QuickTime 3 and LiveStage:
---------------------------
28 different color spaces in the luminance, RGB, CMYK, and universal color families; source/device/result color transformation matrices; up to four transfer components; different mode for each component

Flash 3:
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Transfer Modes - Copy, blend (“transparency”)

QuickTime 3 and LiveStage:
---------------------------
Transfer Modes - Copy, add, blend, migrate, minimum, maximum, highlight, AND, OR, XOR, ramp AND, ramp OR, ramp XOR, over, atop, exclude, fade, none. Note again these are per component.

Flash 3:
--------
File Formats - Bitmaps JPEG, zlib, vectors

QuickTime 3 and LiveStage:
---------------------------
File formats - Bitmap and Vectors, Photo JPEG, Motion JPEG A or B, Animation, BMP, Cinepak, Component Video, DV-NTSC, DV-PAL, Graphics, H.263, Indeo 3.2, Intel Raw, Planar RGB, Video, Sorenson Video, and new codec all the time. Numerous popular file format supported. New ones added with new version of QT

Flash 3:
--------
Sampled Sound - soundWAV(Windows) AIFF (Mac)

QuickTime 3 and LiveStage:
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Sampled Sound - Sampled 24/32 bit integer, 32/64 floating point, Alaw, µlaw, IMA, MACE 3:1/6:1, Qdesign Music, Qualcomm PureVoice,

Flash 3:
--------
Music Midi? When, there is none. Huh?

QuickTime 3 and LiveStage:
---------------------------
General MIDI superset, with embeddable instruments

Flash 3:
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Text - Stored as outline objects

QuickTime 3 and LiveStage:
---------------------------
Text - Full font, style, color, and justification control; autoscaling; autofitting; clipping; scroll in or out, horizontal or vertical, manual or continuous; karaoke text; drop shadows; antialiasing; keyed text; inverse highlight; color highlight

Flash 3:
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Video None. Where is it? When? Huh?

QuickTime 3 and LiveStage:
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Video - This shouldn't need explaining. QT is the defacto industry video standard.

Flash 3:
--------
3D Huh? Where is it? When?

QuickTime 3 and LiveStage:
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3D - QuickDraw 3D

Flash 3:
--------
Virtual Reality - Huh? Where is it? When?

QuickTime 3 and LiveStage:
---------------------------
QuickTime VR is cool and simple.

Flash 3:
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Object Tweening - Basic Shape morphing

QuickTime 3 and LiveStage:
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Tween tracks can control pretty much anything; shape, position, color, mode, image, VR viewpoint, etc.

Flash 3:
--------
References Huh?

QuickTime 3 and LiveStage:
---------------------------
Any track to any other track, or to a sprite

Flash 3:
-----------
Runtime Special Effects - None. When? Huh?

QuickTime 3 and LiveStage:
---------------------------
Over 135 SMPTE industry standard video effects, with extensive customizability

Flash 3:
---------
Interactivity Very limited. In vesrion 3 you'd expect more but not much here. Basic navigation; basic shape property manipulation; go to URL; mouse reaction

QuickTime 3 and LiveStage:
---------------------------
Complete Control that is virtually identical to C API of all movie elements; full programming language with variables, control structures, expressions, operators and stack; go to URL; mouse, key, idle, random event reaction; operands for any conceivable property of any track or sprite. To enable the average person THW has implemented a end user friendly scripting system similar to HyperTalk or Visual Basic or Lingo. Filters will be created in LS v2.0 to make the syntax appear like a favorite scripting language.

THW has very bright engineers and they are relying on a superior technology which gives them a much bigger research and engineering group without all the overhead and costs of development that Macromedia has creating a proprietary technology like Flash and ShockWave.

The next 3 to 6 months will sure be interesting for Macromedia, Apple and Totally Hip.

I'm excited after reading this again.

Jerry
VCAP






To: VentureCap who wrote (2378)11/16/1998 2:04:00 AM
From: Charlie J  Respond to of 2675
 
Response to VC

<FutureWave and companies like THW need to partner up> Not really. Companies always say 'we wanted to partner with a larger company to maximize our _____' but what they are really saying is one of two things: we couldn't make it on our own, or, we want to convert our equity in this private company into cash. In the case of my first company, Silicon Beach Software, I simply wanted to do the latter. With FutureWave Software, my co-founder and I decided that we really didn't want to go through everything it takes to build a substantial company, and he did want to have the resources and marketing of a significant company to further develop the great technology that he had created.

<600,000 shares at what time frame Charlie?> Macromedia's acquisition of FutureWave closed on Dec 31st, 1996. MACR stock was 18 at the time. There were no clauses to adjust anything. We got our shares and that was that.

<We recommended the same for THW back in August when we met with them. Great technology. Solid business plan. But they need to partner up with a major player.> Why? My experience is that if you create a truly great product in a market segment that can produce some volume, you can do quite well in the software business. If THW is just now poised to do big things, selling it now to another company is potentially giving up a lot of upside.

<LiveStage 1.0 (d17)...is far better than Flash 3... I'd say that THW is sitting in a real good position. And that is a fact.> No, actually it's just an opinion.

Also, I don't really understand why you think that the fact that LiveStage will use QuickTime for playback is an advantage over Flash. Flash outputs to QuickTime also. I've used Flash to create titles for videos, saving the output in QuickTime format and placing it in Premiere.

And finally, I'd point out that in your opinion you're comparing a future product (LiveStage), that hasn't been completed yet, to the version of Flash that was shipped last May.

And to the other gentleman who asked my opinion about LiveStage and Flash, sorry, I can't help, I don't really follow these things that closely. I'm off doing a lot of other things these days - my days of building companies and keeping up closely with the industry are behind me.

- - Charlie Jackson - -