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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank -- Ignore unavailable to you. Want to Upgrade?

To: Burjis S. who wrote (18301)	11/9/1998 11:35:00 AM
From: brent gephart	Respond to of 120523

I don't think Eggs is as good a play as COOL. COOL is Eggs competitor and has more cash, a mass media add campaign starting this month, and just purchased USA networks on-line computer site which in effect doubles the size of COOL's shopping users. Cool has also always been an Internet company. Eggs was a retail store and has had to transform their business model and assumption of debt from that model, therefore limiting their cash for advertising. I have been playing the computer retail stocks for awhile and currently own COOL. I think COOL might be a little bit better play this month because of the new ad campaign they are starting this month which should increase the traffic to their site. I hope this helps a little. Brent