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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?

To: David A. Stern who wrote (2526)	11/10/1998 9:39:00 AM
From: GUSTAVE JAEGER	Respond to of 3194

iXL Selects Object Design(R)'s ObjectStore(R) for SITEMAN(TM) Web Site Management Solution BURLINGTON, Mass., Nov. 10 /PRNewswire/ -- Object Design, Inc. (Nasdaq: ODIS - news), a leading provider of enterprise and embedded data management solutions, today announced that iXL has selected Object Design(R)'s ObjectStore(R) database to power iXL's SITEMAN Web site development and management tool. iXL is a global Internet service company offering comprehensive strategic, creative and technology solutions for many of the world's largest corporations. SITEMAN is iXL's turnkey solution that makes it extremely easy even for non-technical personnel to manage and update company Web sites. Many of the world's leading corporations currently use SITEMAN as their Web site management solution, including several ABC-TV stations, WebMD, Carlson Wagonlit Travel and AutoConnect, the largest pre-owned automotive shopping site on the Web. SITEMAN is especially effective for companies with multiple franchises or business units because it enables the parent company to provide all subsidiaries with an inexpensive way to create, edit and publish their own Web sites, while still maintaining control over corporate branding, messaging, etc. ObjectStore plays a critical role within SITEMAN by providing high- performance data management. All Web content generated by customers using SITEMAN is stored and served by ObjectStore. ''Most of our customers' Web sites are primarily focused on business-to- consumer communications and transactions,'' said Blake Patton, president of iXL's SITEMAN division. ''This means they need to provide compelling content with extremely fast response times, in order to ensure a good user experience for their customers. ObjectStore's ability to dynamically generate content with extremely high performance lets SITEMAN provide that kind of experience to our customers' customers.'' In the case of AutoConnect, SITEMAN is used to create and manage hundreds of Web sites for the automobile dealers in the AutoConnect network. ''Efficiently managing dynamic Web content on this scale would be impossible without ObjectStore,'' said Larry Alston, vice president of marketing for Object Design. ''SITEMAN is an excellent example of how ObjectStore has emerged as the best data management solution for companies seeking to do serious electronic commerce on the Web.''