ATALOG SHOPPING DISCUSSED ON "THE CYBER MEDIA SHOW
WITH KIM BAYNE"
Program Airs on Traditional Radio in Local Markets November 9 through 15
11/09/98 -- DENVER, CO -- Westwind Educational Broadcasting announced today that
Lee Lorenzen, president and CEO of Catalog City, and David Giacomini of catalog
merchant Harry & David, will discuss catalog shopping on the next edition of "The
Cyber Media Show with Kim Bayne." Program 50 (Catalog Shopping) airs on public
radio and non-commercial station affiliates in local markets from Program Airs on
Traditional Radio in Local Markets November 9 through 15. For rebroadcast on
demand, the program will be archived in streaming audio at www.cybermedia.org.
In this week's opening monologue, Host Kim Bayne cites studies predicting a profitable
year for catalog companies both offline and online and includes brief tips for making
the online catalog shopping experience "safer and more enjoyable." In Featured Guest
segments, Kim and Lee compare and contrast the differences between traditional and
online catalog shopping, explore whether or not online catalogers are threatening
traditional retailers and mail order businesses, and identify how catalog sites can close
the gap with retail. During Net Highlights, Kim interviews David Giacomini of Harry &
David about how customer feedback has driven his Web site's redesign.
BACKGROUND
"The Cyber Media Show with Kim Bayne" is a weekly one-hour program dedicated to
educating new and seasoned users on how to use the Internet more effectively for
personal and business applications. Each week, Host Kim Bayne interviews industry
experts about different aspects of the Internet, exploring a variety of issues related to
daily and professional use. Programs offer how-to advice for end-users and online
marketers, cover recent Internet industry news, and highlight Web sites, products and
technology.
Past featured guests include senior-level executives and industry experts from such
companies as AdKnowledge, Cybermeals, Excite, Gamesville.com, MapQuest,
Match.com, MatchLogic, The Monster Board, The Motley Fool, Narrative
Communications, NewsEdge Corp., Oracle Corp., PointCast, Talkway, TheTrip.com, US
West Communications and Ziff-Davis University.
Best-selling Internet marketing authors interviewed on "The Cyber Media Show with Kim
Bayne" include Jim Sterne ("World Wide Web Marketing," "Customer Service on the
Internet" and "What Makes People Click"); Daniel Janal ("Online Marketing Handbook,"
"101 Successful Businesses You Can Start on the Internet" and "Risky Business");
Larry Chase ("Essential Business Tactics for the Net"); Glenn Davis ("The Project Cool
Guide to Enhancing Your Web Site"); Jeannie Novak ("Creating Internet
Entertainment"); Don Peppers ("The One to One Future"); Chuck Pettis
("TechnoBrands: How to Create & Use Brand Identity to Market, Advertise & Sell
Technology Products") and Robbin Zeff ("Advertising on the Internet" and "The
Nonprofit Guide to the Internet").
Past program topics include children on the Net, Web advertising, cyber addiction,
privacy, humanitarian causes, multiplayer games, security, ethics and profits, electronic
commerce solutions, romance online, regulating pornography and real time news
delivery. Streaming audio archives of previously broadcast programs are located at
www.cybermedia.org/archives.
UPCOMING PROGRAMS
51...Searching the Web, airs 11/16/98 - 11/22/98;
52...Hollywood Convergence, airs 11/23/98 - 11/29/98;
53...Instant Messaging, airs 11/30/98 - 12/06/98;
54...Holiday Gift Buying, airs 12/07/98 - 12/13/98;
55...Digital Copyright, airs 12/14/98 - 12/20/98;
56...Affinity Portals, airs 12/21/98 - 12/27/98;
57...Demonstrating ROI, airs 12/28/98 - 01/03/99;
58...Web Design for Non-Artists, airs 01/04/99 - 01/10/99;
59...Online Fraud, airs 01/11/99 - 01/17/99
This schedule is subject to change without notice. Please check the editorial calendar
(http://www.cybermedia.org/edcal.html) for the most current schedule.
To receive the next taping schedule/editorial calendar via email automatically,
subscribe to "The Cyber Media Show Update" by clicking on the UPDATE link at
www.cybermedia.org.
For helpful tips on booking guests on "The Cyber Media Show with Kim Bayne," read
the Guest Appearance Guidelines located at cybermedia.org.
DISTRIBUTION AND AVAILABILITY
Debuting on December 1, 1997, the program reaches over two million listeners per
week in thirty markets. "The Cyber Media Show with Kim Bayne" is syndicated
internationally, airing on traditional broadcast radio in several major US cities, including
New York, Philadelphia, Detroit, Atlanta, Cincinnati, and Los Angeles, with border zone
affiliates airing in Canada and Mexico. The program is broadcast on one transmitter
and three signal translators in New Zealand on the 92 FM Network. Additional affiliates
are added on an ongoing basis.
Radio station program directors interested in reviewing "The Cyber Media Show with
Kim Bayne" off-air for incorporation into their local program schedules may access the
program through the Public Radio Satellite System on Galaxy 3 (right) satellite,
Transponder 15C. The feed airs on channel 74.6 and is monaural. "The Cyber Media
Show with Kim Bayne" broadcasts each Friday at 11:00 AM Pacific Time (12:00 PM
Mountain, 1:00 PM Central, 2:00 PM Eastern). The program is free to most stations, but
each station must license the feed before air. Spaces are provided to stations for local
sponsorship spots. Station promotional support is provided through a variety of print,
broadcast and online media.
Listeners interested in hearing "The Cyber Media Show with Kim Bayne" on traditional
broadcast radio are encouraged to contact the Program Director at their local public
radio station affiliate to inquire about air times or to request the program. Companies
and patrons of public radio are encouraged to support local programming by
underwriting weekly broadcasts of "The Cyber Media Show with Kim Bayne" in their
area. A directory of eligible radio station affiliates is on the Web at
www.npr.org/members.
"The Cyber Media Show with Kim Bayne" is a PointCast Connections Webcaster,
broadcasting each week via the Kim Bayne Connection. The Kim Bayne Connection
includes links to weekly radio program abstracts and streaming audio archives,
published industry articles, and Kim Bayne's Marketing Lists on the Internet (directory).
Network subscribers can receive the Kim Bayne Connection by personalizing their
PointCast channels menu or clicking on the "Get PointCast Connections" button
located at www.cybermedia.org.
Previous editions of "The Cyber Media Show with Kim Bayne" are archived on the
World Wide Web in streaming audio for rebroadcast-on-demand at
www.cybermedia.org.
NATIONAL UNDERWRITING AND ENDORSEMENT
Corporate funding for "The Cyber Media Show with Kim Bayne" is provided in part by
Talkway, Inc. (www.talkway.com), offering 20 million Internet users navigation-enhanced
Web access to over 35,000 mini-communities on the Web.
Promotional support is provided in part by Internet Wire (www.internetwire.com),
creators of customized information services for public relations.
"The Cyber Media Show with Kim Bayne" is endorsed by the Business Marketing
Association (http://www.marketing.org), a not-for-profit association that helps give
business professionals the tools they need to stay competitive.
HOST BIOGRAPHY
Kim M. Bayne hosts the syndicated radio talk show "The Cyber Media Show with Kim
Bayne," an hour-long look at Internet use, marketing strategies and tactics, airing
weekly on both traditional public radio in thirty markets and in streaming audio on the
Web. She is author of the highly acclaimed and best-selling book "The Internet
Marketing Plan: a practical handbook for creating, implementing and assessing your
online presence." A former high tech marketing executive, Ms. Bayne writes for several
industry publications, including Advertising Age, Business Marketing, Internet Marketing
& Technology Report, and Internet & Electronic Commerce Strategies. Her Web tips,
ideas for an effective Internet presence, appear regularly at the NetMarketing Web site.
A recipient of association and industry awards in copywriting, product marketing and
public speaking, Ms. Bayne possesses a well-rounded background in a variety of
disciplines, including hands-on and management experience in every aspect of high
tech marketing communications on both the agency and client sides. Prior to her
current career path, she was a marketing communications consultant for Fortune 500
companies and high tech start-ups, specializing in media relations and Internet
marketing planning and execution. In previous positions, she managed advertising
creative, planning and placement, collateral development and distribution, direct
response campaigns, media/public relations, and trade show planning and logistics, to
name a few areas of responsibility.
As the founder and moderator of HTMARCOM, the original Internet listserv for
high-tech marketing communications discussions, Ms. Bayne presented at Jim Sterne's
groundbreaking "Marketing on the Internet" seminars in mid-1994, the world's first
Internet marketing seminar series. Her influence as an Internet marketing pioneer has
been documented in more than two dozen books and numerous magazine articles,
including "Online Marketing Handbook" by Dan Janal and "World Wide Web Marketing"
by Jim Sterne. Ms. Bayne is a popular conference speaker, lecturing at such
international venues as Internet World Hong Kong and Internet World Philippines, and
on such prestigious campuses as the University of California Los Angeles. She has
been online since 1981 and her Masters degree is in computer resources
management. For more information, visit her Web sites at www.wolfBayne.com and
www.cybermedia.org.
Host Kim Bayne is scheduled to appear at these upcoming events:
Optisys 1998 User Group Meeting, Las Vegas, NV USA, Mon, Nov 23.
Inc. Magazine's Fourth Annual High-Return Marketing Strategies Conference, Hyatt
Regency Scottsdale at Gainey Ranch, Scottsdale, AZ USA, Thurs, Dec 3, 11:30 AM -
12:45 PM and 3:00 PM - 4:15 PM.
The marketingweb.com Forum, Wed, Jan 20, 1999, 7:30-8:30 PM Pacific Time.
For information on booking Kim Bayne for your next conference, seminar or workshop,
please contact her directly.
PRODUCTION AND SYNDICATION
"The Cyber Media Show with Kim Bayne" is produced by Westwind Educational
Broadcasting and distributed by the Westwind Broadcast Network, both owned and
operated by Westwind Studios Corporation, headquartered in Denver, Colorado. As a
member of the National Association of Broadcasters, Westwind specializes in program
creation, marketing, production and distribution, and radio station and network spot
creation and placement. Westwind is a licensed producer of programming and
distributes recorded and live program feeds via the public radio satellite system and
ABC/Capital Cities Distribution Hub. Westwind Studios Corporation can be found on the
Web at www.wstudios.net. |
