To: tsyl who wrote (77494 ) 11/10/1998 9:01:00 AM From: Mohan Marette Respond to of 176387
Dell Vs Compaq in center ring,who'll win? Hope y'all know the answer.Dell Computer Corp COMPAQ VS. DELL IN CENTER RING, ''WHO'LL WIN THE NEXT ROUND?'' NEWTON, MASS. (Nov. 10) BUSINESS WIRE -Nov. 10, 1998--In the ongoing match between computer giants Compaq and Dell it seems PC buyers have been captivated by a series of competitive moves and fancy footwork. Compaq announced server upgrades and Dell countered by announcing their 4U rack-mounted, four-way Xeon server. Dell announced a new notebook for small business and home users, offering up a challenge to Compaq on the notebook-computer business. Dell also cut prices on its Dimension PCs in an effort to gain ground with home users and small businesses. Compaq then announced a new direct sales effort to target small and medium-sized businesses, positioning itself to go head-to-head with Dell in the direct sales arena where Dell reigns as the heavyweight champion. Compaq, stunned but not seriously hurt, announced its plans to enhance its StorageWorks enterprise backup solution and Dell quickly countered with an announcement to partner with Network Appliance Inc's data-storage technology. And that was just last week. If you're keeping score on who's the current winner in the Dell/Compaq ring, you'll want to talk to Martin Goslar, an analyst from Cahners In-Stat Group, who can provide insight into the play-by-play of these competitors and what the most recent moves mean to the industry. His latest report, Dell Corporation: Company Profile & Competitive Analysis, offers in-depth analysis of Dell and its major competitors. In order to come out the winner in the PC OEM market, competitors can no longer battle it out on short-lived technological superiority, but rather must focus on operational consistency and convenience from an IT perspective. Despite its recent internal reorganization, Compaq is still struggling to solidify its business model and marketing strategies and will have difficulty stopping Dell. In turn, Dell may be glowing from its successful direct sales model, but is likely to find itself at a plateau while trying to integrate its human systems. For additional information or to speak with Martin Goslar from Cahners In-Stat Group, please contact Deirdre Gobeille Snyder at 781/239-0057 or dgsnyder@marenghi.com. Headquartered in Newton, Cahners In-Stat Group is a high-technology market research firm with comprehensive understanding of computer and convergence, networking, wireless, telecommunications, Internet, enterprise software, and semiconductor markets.