Just looking over AZNT's last 10Q, filed more than five months ago. I've copied the part about AZNT's "business plan" below. As you've just returned from Vegas, can you please tell us what progress AZNT has made, if any, in implementing the plan? Thanks.
- Jeff
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Amazon Natural Treasures' business plan for the next twelve-(12) months
contemplates the utilization of an aggressive multi-dimensional marketing
campaign. The company will use direct mail to qualified leads. Also planned is
the placement of advertising in established and widely circulated
health-related, as well as general interest publications. An "infomercial" is
planned to further disseminate information into the marketplace. It is
anticipated this will result in strong revenue in the first quarter of 1998 and
increasing sales thereafter. This assertive plan will be implemented at the
conclusion of the private placement offering.
The company contemplates entering into advertising contracts with magazines,
including but not limited to the following:
<TABLE>
<CAPTION>
MAGAZINE CIRCULATION
-------- -----------
<S> <C>
PREVENTION 3,000,000
Rx REMEDY 1,500,000
VITALITY 1,250,000
HEALTH JOURNAL 1,200,000
AMERICAN HEALTH 1,000,689
</TABLE>
The plan is to place full-page ads, in those magazines eventually selected, at a
monthly cost of approximately Fifteen Thousand ($15,000.00) Dollars each. We
expect each magazine will run an article detailing the company and its unique
products. Most important, we expect the publications will provide a list of
their subscribers for follow-up direct mailing.
The acquisition of a total lead base of approximately seven million (7,000,000)
leads is envisioned through marketing with publications. An additional one
million (1,000,000) leads will be purchased from lead based companies.
Amazon Natural Treasures, Inc. will purchase leads of individuals who have
regularly purchased, at a minimum, two hundred fifty ($250) dollars worth of
health supplements per month for the last twelve (12) months. Amazon Natural
Treasures, Inc. has been informed that there are five million (5,000,000) leads
available. Utilizing magazines, "infomercials," direct mail, and lead based
companies, Amazon Natural Treasures, Inc. will continue to build their lead base
so that potential customers will number in the millions.
The company eventually plans to publish its own catalog/magazine. The cover will
feature a full color photograph of the Amazon Rain Forest with the company's
logo prominently displayed. Inside, there will be messages from the principals
of the company, a history of the rain forest, and a history of the company. An
explanation of the company's purpose and adoption of "phytogenics(R)" or the
treatment of ailments through plants and other naturally occurring products,
will also be included.
The magazine will contain a chart consisting of possible symptoms/ailments
people may be suffering from and corresponding product(s) customers can purchase
for their treatment. Each product will be individually presented and explained
on its own page. The benefits of each product, how it works, and how it should
be used will be illustrated.
It is anticipated articles by respected researchers and medical professionals
will be included. These articles will correspond to the natural theme of the
company. There will be other attractions in the magazine for the consumer, such
as monthly pullout calendars and full-color pictures of the rain forest will be
featured. These photographs will be unique and collectable. To this end all the
photographs will be numbered and in a limited quantity.
Customer testimonials, with photographs, will be included each month. There will
be a "Letter to the Editor" selection each month with answers to customer's
questions. Amazon Natural Treasures, Inc. is pleased to announce that the
construction of the "WEBSITE OF THE FUTURE" is now well underway. This "WEBSITE
OF THE FUTURE" will be a fully interactive internet website.
It has been said that Amazon Natural Treasures, Inc.'s "WEBSITE OF THE FUTURE",
once fully implemented, will be a major contender for a variety of awards
dealing with internet site and graphic designs. Not only will the "WEBSITE OF
THE FUTURE" be an immense educational source, but will also be a major selling
tool for all of Amazon Natural Treasures, Inc.'s unique PhytogenicTM products.
There are now over 127 spectacular PhytogenicTM nutritional supplements
available from the Brazilian Amazon Rain Forest. Amazon Natural Treasures, Inc.
will continuously add new supplements to their product line. Precious stoned
carved birds, figurines and top quality gemstones such as rubies, emeralds,
aquamarines, etc. will also be available for sale on the "WEBSITE OF THE
FUTURE".
We invite you to view our Website now as it is under construction at
www.amazon-treasures.com.
<PAGE> 4
The site can be expanded upon at any time, but initial development will include
the following attributes:
ON LINE CUSTOMER SERVICE: Customers will be able to ask for help on product
information, etc. They will also be able to access this information either via
keyboard, voice or video conferencing depending on their computer capabilities.
ON LINE SECURE ORDERING: Customers can order products with "peace of mind" that
their credit cards will be safe using AT&T Buy/Safe secured ordering. All orders
will be processed for immediate shipment.
ORDER PHYTOGENICTM PRODUCTS ON LINE: Customers can access Amazon Natural
Treasures PhytogenicTM products and ordering information in a variety of
manners.
ASK THE INDIAN: Customers will be able to ask the Indian a specific question in
regards to their health or one of Amazon Natural Treasures 100% pure natural
PhytogenicTM products either through use of their voice control or their
keyboard. The Indian will answer them in his own voice while the text of his
speech is being printed on the screen for easy downloading.
PRODUCT BY NAME: When the customer is looking for a specific 100% pure and
natural Amazon Natural Treasures PhytogenicTM product, they can easily access
all the information on the product by double clicking on the name or by speaking
the name into their microphone.
PRODUCT BY PRODUCT NUMBER: Many of our customers prefer to order or access
information on Amazon Natural Treasures 100% pure and natural PhytogenicTM
products by product number. This is easily done by double clicking on the
product or by speaking the product number into their microphone.
AILMENTS AND RECOMMENDED PRODUCTS: For the customer who does not have a lot of
time, they can easily access the products and ordering information on Amazon
Natural Treasures 100% pure and natural PhytogenicTM products by double clicking
on their ailment or by speaking their ailment into their microphone. The
recommended 100% pure and natural PhytogenicTM product will then immediately
pop-up onto the screen.
SPECIALTY LISTING: This list of Amazon Natural Treasures 100% pure and natural
PhytogenicTM products is for customer's specialized needs. Here, they will find
products for specialized needs such as aphrodisiacs, antacids, antidepressants,
anti-inflammatories, antioxidants, antiseptics, estrogens, finger nail hardener,
hair and skin formulas, premature aging, skin wrinkles, tranquilizers and many
more. When the customer has located their specific specialized need, they can
easily access the information by double clicking on the specialized need or by
speaking the name of the specialized need into the microphone. The complete
listing of all the products for that particular specialized need will pop-up
onto the screen. By the saying the name of a particular product, the customer
can either access the information via voice or via text.
SEE YOUR ORDER ON LINE: Through video conferencing, the customer will be able to
actually see all the products, the precious and semi-precious stone birds, and
stone figurines. The customer will be able to pick and choose the color, size,
shape, type, etc. while talking on line with one of our certified gemologists
before their purchase.
ORDERING THROUGH VIDEO CONFERENCING: Through video conferencing, the customer
will be able to pick and choose the actual gem stone by color, size, weight and
quality.
DISCUSSION FORUMS: Customers will be able to check on line for times and dates
when noted doctors from Amazon Natural Treasures medical advisory board will be
on line ready to answer their questions about their medical queries or our
PhytogenicTM products. The noted professionals will be viewed by the customer
via video conferencing.
CUSTOMER INTERACTING: 24 hours a day, customers will be able to log onto the
interactive discussion group. Here, customers will be able to compare notes,
discuss the merits of Amazon Natural Treasures' products either through the
keyboard or their voice pad. This will all be integrated through Amazon Natural
Treasures' own in-house server.
REAL TIME AUDIO AND VIDEO: Amazon Natural Treasures "state of the art" website
will feature the latest technology available on the Internet utilizing "Real
Player Plus" and "MegaPeg" for the ultimate in on line communication.
ON LINE MULTI-MEDIA: The website will feature a vast array of "one of a kind"
photographs of the Brazilian Amazon Rain Forest. Our photographs will be
accompanied by a cover story and can easily be down loaded.
<PAGE> 5
The art gallery will also include spectacular photographs of thousands of "one
of a kind" Indian artifacts. The sub text will explain their origins, uses, and
tribes in which they originated from. These artifacts may personally be viewed
at Amazon Natural Treasures retail store showroom and museum located in Las
Vegas, Nevada.
You will also be able to listen to the sounds of the jungle in beautiful hi-fi
stereo via real audio that is available for free downloading.
INVESTORS CORNER: Here, visitors to the "Website of the Future" will be able to
follow the latest stock quotes, retrieve fundamental financial information, read
press releases, and can also link to other sites for on line stock transactions.
E-MAIL: With just one click of the mouse, customers will have the ability to
send us standard keyboard or voice E-Mail which will be answered immediately 24
hours a day!
SCREEN SAVERS: Visitors to the Amazon "state of the art" website will have the
ability to download the most exquisite, never seen before, screen savers. Some
of which will include live action along with its own audio.
Amazon Natural Treasures plans to harness the expansive growth and interest of
the Internet worldwide and plans to use its website as a major revenue producer
for the sale of the company's products. The company anticipates the website to
generate hundreds of millions of dollars in revenue annually.
It has been proven that the excitement of the Internet, properly promoted, can
be a tremendous tool for stock market relations, broker dealers, and
underwriters. There are many companies that just utilize the Internet for their
total sales and have based their initial public offerings around the sale of
their products on the Internet.
We, at Amazon Natural Treasures, plan to take this one step further by utilizing
the immense power of the Internet as a sales tool along with the direct
marketing catalog sales and magazine advertising campaign to capture all
spectrums of the over one hundred billion dollar annual consumer market for
these products. This may also be the basis for a future public offering that
will no doubt bring broker dealer and underwriter enthusiasm and support.
The benefit and effectiveness of our products have been demonstrated, throughout
the ages, by people who continue to use them. The inhabitants of the Amazon, as
well as many others have taken the products for their ailments and achieved
astonishing results.
Amazon Natural Treasures, Inc. can be characterized as a leader in bringing to
the world Phytogenic(R) products. The company believes in complete control from
the harvesting of the products through sale to the end user. Only through this
business principle (vertical integration) can high quality standards be
controlled and enforced.
Sales will be obtained through the introduction of other Amazon products from
the Brazilian Amazon rain forest such as sports drinks, soft drinks, a 100%
natural sweetener, teeth whiting chewing gum, aids preventive cream as well as
rare earth elements. Those additional products will include hand-carved items
made from gems, found in the Amazon, for which the company has obtained
exportation rights. Typically, these products will involve carvings of birds
found in the Amazon and can consist of: tanzanite, peridot, lolite, garnet,
citrine, aquamarine or amethyst. The birds will be accompanied with certified
appraisals of their value. It is anticipated these birds also can be sold in the
catalog.
The company is presently operating at 4011 West Oquendo Road, Suite C, Las
Vegas, Nevada 89118 (Corporate Offices); 3977 West Oquendo Road, Suite C, Las
Vegas, Nevada 89118 (Investor Relations); 6435 South Valley View Boulevard,
Suite G, Las Vegas, Nevada 89118 (Distribution Center); Rua Dona Cesaria
Fagundes, 209 Vila Mariana Sao Paulo/ SP-Brasil CEP 04054-030; Rua Belem, 1036
Facing Rue Recife, Andrianopolis, Manaus Brazil; 470 North Rivermeade Drive,
Unit #7, Concord, Ontario, Canada L4K3R8.
The anticipate demand, in the North American market, is expected to be
particularly strong. Evidenced by the fact that even though A.N.T. has recently
commenced importing these products, and has yet to commence an official
marketing campaign, "word-of-mouth" has already created a positive reaction,
which has required the ordering of addition products.
Once it is felt the North American market is being fully maximized, the company
will look to international markets for expansion. The company has established
important relationships with officials of the Government of Brazil. These
officials have expressed an interest in establishing a museum, dedicated to the
Amazon area, in Las Vegas, Nevada. They feel Las Vegas is an ideal location to
promote the Amazon and its many assets due to the high number of visitors from
throughout the world. This would be a joint venture between Amazon Natural
Treasures, the Brazilian government, State of Nevada, and local authorities.
Amazon Natural Treasures would be responsible for the day to day management.
This project should give our company world-wide exposure and, it is
<PAGE> 6
hoped, provide the momentum for a weekly spin-off of a television series
dedicated to the 2,700,000 square miles of the Brazilian rain forest.
The company has negotiated a favorable price schedule for the harvesting of
their products; this should allow for a strong profit margin on sales. In turn,
it should result in a healthy bottom line for the company.
The company will offer monthly specials so customers can take advantage of by
sending in coupons throughout the catalog/magazine. Order forms will be included
throughout the catalog/magazine. Customers will be able to place their orders by
e-mail, u.s. mail or telephone. Amazon Natural Treasures will accepts checks,
money orders, ATM or Debit cards, and all major credit cards. There will be a
shipping and handling charge added to all orders.
It is anticipated, at some point, circulation of Amazon Natural Treasures'
catalog/magazine will reach significant numbers of people. At that time,
advertising space will be sold to health-related, but noncompeting, companies
for their products. The revenue generated will offset the costs associated with
the catalog/magazine.
Amazon Natural Treasures is poised to enter and capture a segment of the
multi-billion dollar market in health supplements and create a new market nitch
for the rest of their unique product lines.
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