To: brian h who wrote (18172 ) 11/11/1998 12:06:00 AM From: Ruffian Respond to of 152472
Good Article about todays event;> News on company perfomance and transactions, industry developments, and significant stock movements. News Search for News Advanced Search Winners & Losers By Industry QUALCOMM SET TO STEP INTO WIRELESS DATA CONNECTIVITY LIMELIGHT -- Tue, 10 Nov 1998 22:18 EST Nov. 10, 1998 (WIRELESS TODAY, Vol. 2, No. 219 via COMTEX) -- Qualcomm Inc. [QCOM] and Microsoft Corp. [MSFT] are expected after our deadline today to announce the formation of a joint venture aimed at providing wireless data connectivity for enterprise customers. If the announcement confirms industry expectations, the venture will involve building a network operations capability to facilitate connections between Microsoft Exchange servers in the office and mobile workers using handheld devices based on Windows CE. Windows CE is Microsoft's operating platform for handheld personal computers connected by phone. Speculation before today's announcement had suggested the companies planned specialized terminal devices -- in particular, a Windows CE-based "smart" phone. The venture generally is seen as Microsoft's long-anticipated, serious move into wireless data -- and it will doubtless have a huge impact on the wireless data market. It also holds the potential to change the ground rules for wireless carriers by giving CDMA-based network operators a powerful weapon for winning over customers in the highly lucrative corporate enterprise segment. According to analyst Rich Luhr of Wheaton, Md.-based Herschel Shosteck Associates Ltd., the deal almost certainly must have been a no-brainer for Qualcomm. Indeed, Luhr expressed surprise that Microsoft had to shop its idea around to vendors before Qualcomm decided to become its partner. Luhr believes the real money in wireless data will come from the extension of office local area networks to workers in the field. Wireless data solutions currently on the market are deficient in one or more ways, according to Luhr -- either by being totally proprietary or by lacking sufficient throughputs or security safeguards. The appeal of an end-to-end Windows solution to enterprise planners also will be immense, Luhr expects. "Microsoft has the operating system at both ends, and they've got the hardware at both ends through their partners," Luhr said. "What Microsoft doesn't have is a wireless network, and Microsoft has no interest in RF, so they needed a partner." Luhr sees a number of benefits for Qualcomm in this regard, chief among them being that Qualcomm -- and, by extension, CDMA -- should be able to ride Microsoft's predominance in operating systems to a much stronger position in wireless. In addition to earning a share of the potentially significant revenues that the joint venture can expect to generate from providing data solutions to corporate customers, Qualcomm will gain a marketing edge. Qualcomm will be able to "boost the image of CDMA and support the network operators who have already installed CDMA infrastructure," Luhr explained. -0- Copyright Phillips Publishing, Inc. Keyword: Ticker: Company: News Date: Full Text: