Wednesday November 11, 8:07 am Eastern Time
Company Press Release
barnesandnoble.com Partners With Salon Magazine
Online Bookseller Signs Two-Year Exclusive Agreement with Leading Web Content Provider
NEW YORK, NY--(BUSINESS WIRE)--November 11, 1998-- barnesandnoble.com (www.barnesandnoble.com), and Salon Magazine
(www.salonmagazine.com), the critically-acclaimed destination site for books, news and entertainment, announced a new two-year agreement making
barnesandnoble.com Salon's exclusive online book retailer.
Under the agreement, Salon will also provide barnesandnoble.com prominent graphic and text links, banner advertising, a co-branded storefront and special
weekly promotions on the salonmagazine.com Web site and Salon's Table Talk discussion area (www.salontabletalk.com). Salon's readers will have instant
access to barnesandnoble.com's selection of more than 4 million titles with links to related books within all of Salon's departments. In addition,
barnesandnoble.com will be co-sponsor for the 3rd Annual Salon Book Awards, an online and offline event honoring Salon's picks for the top ten books of the
year.
''We are extremely excited about our new relationship with Salon,'' said Carl Rosendorf, vice president, sales, marketing and business development,
barnesandnoble.com. ''They've attracted a strong audience among online book lovers who have become avid followers of their outstanding content. We look
forward to featuring titles relating to Salon's content from our selection of any book in print.''
Salon's daily book reviews, author interviews and literary features articles will appear regularly on the barnesnoble.com Web site. Many of Salon's current
columnists and writers are prominent authors, such as Anne Lamott, David Horowitz, Jan Morris, Camille Paglia, Sallie Tisdale, Susie Bright, Andrew Leonard,
Simon Winchester and Christopher Hitchens. Over the past three years, Salon has published over 100 interviews with leading authors such as Jon Krakauer,
Charles Frazier, Michael Ondaatje, Margaret Atwood and Anne Rice.
''With their success to date and their recent partnership with Bertelsmann, barnesandnoble.com is clearly committed to being the dominant online bookseller,''said
Michael O' Donnell, Salon's President and Publisher. ''We look forward to working closely with them to make it more convenient for our readers to access
barnesandnoble.com's huge selection of books and regular promotions and adding to their already dynamic site with Salon's comprehensive book coverage.''
Salon's readers spend an estimated $200 million dollars annually on books and actively participate in Salon's Table Talk discussion area. The book discussion
area of Table Talk includes over 125 different book discussions; virtual book clubs have been forming over the past several years. Forum One reports that Table
Talk is the second most active reader forum on the entire Web.
The two-year barnesandnoble.com agreement is the latest major deal negotiated by Salon Magazine. In September, Salon signed anchor tenancy agreements with
America Online and Alta Vista.
About barnesandnoble.com
barnesandnoble.com offers the largest selection of titles of any bookseller online: over four million titles. Included in the four million titles are over 650,000 titles
that are on the shelves of its distribution center, ready for fast delivery. The site features an online database of over three million out-of-print, rare and hard-to-find
books as well as the largest selection of bargain books to be found online. The online bookseller's site features an easy-to-use interface, a powerful search engine
and one-click ordering. barnesandnoble.com is an innovator in creating an online community of booklovers, featuring reader reviews and author chats.
barnesandnoble.com is the exclusive bookseller to America Online (AOL)'s more than 13 million subscribers (Keyword: bn) and has strategic partnerships with
ten of the top twenty web sites, including ZDNet, CNN and Lycos. Through its affiliate network, barnesandnoble.com has established ''remote storefronts,''
paying the highest commissions with the best reporting tools of any similar bookseller program in e-commerce.
About Salon Magazine
Salon Magazine is an interactive magazine featuring original writing on topics ranging from literature, entertainment and travel to politics, technology, sex and
parenting. It has a monthly readership of over 600,000 unique users and monthly page views exceeding 15 million. Table Talk, Salon Magazine's reader forum, is
the second most popular on the Internet according to Forum One. Salon Magazine syndicates its content to newspapers and magazines through United Feature
Syndicate and is located at www.salonmagazine.com and via AOL keyword: Salon Magazine. |
