SANTA CLARA, Calif., Nov. 11 /PRNewswire/ -- Yahoo! Inc. (Nasdaq: YHOO) today announced the launch Yahoo!(R) Espana, (www.yahoo.es), an Internet guide specifically developed for Internet users in Spain. Yahoo! Espana features more than 6,000 Spanish sites as well as Spanish news, business and finance, weather, sports, society, health and cultural information. It is the newest addition to Yahoo!'s network of 15 world properties and the 8th Yahoo! site in Europe. Currently there are approximately two million adults in Spain who have Internet access. By the year 2000, there are expected to be 5.75 million Internet users in Spain (Estudio General de Medios, 1998). In addition to addressing the needs of the growing numbers of Internet users in Spain, Yahoo! Espana appeals to Internet users around the world who have a special interest in Spain.
The Yahoo! Espana directory is organized by a team of human surfers into 14 easy-to-use categories, including Arts & Humanities, Business and Economy, Computers & Internet, Education, Entertainment, Government, Health, News & Media, Recreation & Sports, Reference, Regional, Science, Social Science, Society & Culture and Education. A search of the directory automatically brings up the most relevant Spanish sites first, followed by the most appropriate Web sites available through Yahoo! worldwide. In addition to the directory, Yahoo! Espana offers users free access to a number of information services such as Yahoo! Finanzas for news on European financial centers as well as the Spanish stock exchanges from Fininfo Espana; Yahoo! Tiempo, for the latest weather forecasts and satellite images from WNI; Yahoo! Deportes for the most up-to-date national and international sports headlines and scores; and Yahoo! Noticias with daily news for Spain and worldwide. Europa Press and Associated Press are providing news and sports information. Fabiola Arredondo, managing director of Yahoo! Europe commented, "We are delighted to announce the launch of Yahoo! Espana, which was created to make the Internet simple, fun and relevant for Spanish users. Whether individuals are looking for a Web site that lists hotels in Spain or want the latest results from the Spanish football league, Yahoo! Espana provides the information in Spanish for users. Yahoo! Espana was created with the support of our Spanish content partners and charter sponsors, and is the easiest way to find anything and connect to anyone on the Internet."
Advertising Opportunities Yahoo! Espana offers advertisers an ideal opportunity to reach targeted audiences within Spain. The Spanish advertising and marketing community has been quick to recognize the potential of Yahoo!'s new service. Yahoo! Espana's charter sponsors at launch include 3Com; AB Asesores; Iberia; IBM, a global advertising partner; Kit Kat; Open Bank; Paginas Amarillas; Recoletos Compania Editorial S.A.; Renault; and Telefonica.
About Yahoo! Europe Yahoo! Europe comprises local sites for UK and Ireland, France, Germany, Italy, Sweden, Norway, Denmark and now Spain. Each site offers local language information and e-commerce services dedicated to meeting the needs of local consumers. The Yahoo! offices in London, Paris, Munich, Milan, Stockholm,
Copenhagen and Madrid are staffed by local nationals and Yahoo! Europe is headquartered in central London.
About Yahoo! Inc.
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company now has 15 international Web properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific and Canada and is headquartered in Santa Clara, Calif.
NOTE: Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
SOURCE Yahoo! Inc.
-0- 11/11/98
/CONTACT: Jennifer Hwang of Yahoo! Inc., 408-731-3362, or
jenhwang@yahoo-inc.com; or Blaise Simpson of NRW PR, 650-827-7065, or blaise@nrwpr.com, for Yahoo!/
/Web site: yahoo.com
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