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To: Mike Connolly who wrote (20733)11/12/1998 11:15:00 AM
From: Alomex  Read Replies (1) | Respond to of 213182
 
These are good news in two fronts. First it suggests iMac sales are good, second is good damage control in the face of recent AAPL weakness.




To: Mike Connolly who wrote (20733)11/12/1998 11:18:00 AM
From: Andrew Danielson  Read Replies (2) | Respond to of 213182
 
Question on $29.99 deal:

How does this get counted with respect to the current quarter's revenue? If someone leases the iMac under this deal now, does AAPL count the entire sale as having happened in this quarter, even though they will have received no money from it yet?

Andrew



To: Mike Connolly who wrote (20733)11/12/1998 10:22:00 PM
From: soup  Read Replies (3) | Respond to of 213182
 
It's Got Legs!

>CompUSA Reports Record iMac Sales Again; Weekend iMac Sales Beat Record Set at Product's Launch<

I sold a couple of iMacs today. (Plus a powerbook. Yesterday I sold a powerbook and a desktop.)

The iMac sales were relatively novice but informed purchasers who knew what they wanted; a father upgrading his daughter's system and a couple replacing a PC notebook to create product catalogues out of their home office. Having the improved Rage Pro Graphics and 6MB of VRAM helped as they intend to do limited Photoshop.

Sold an Epson 740; Umax 1220U; and Imation as part of the deal so Apple's peripheral partners are definitely seeing their Mac-investment pay off.

From my singular POV, Mac sales feel steady and strong all across the product line.

I think that iMac (and other Mac) sales are hitting a second wave. It's ike a movie with a big promo campaign that gets heavily attended the first week -- like Armageddon. But, if the movie is mediocre, further expenditure to promote it will only result in diminishing returns.

However if you've got a quality piece of entertainment on your hands -- The Full Monty --for example, then word-of-mouth will carry it long after the promo budget has faded.

That's what I think is happening here. The first wave has bought off the promo, but the second wave is buying off the word-of-mouth.

Which is why the buying these days is not so much like August's "She/He's-Gotta-Have-It" as a measured
"We've-Done-Our-Research-And-We're-Ready-To-Make- A-Life-Choice-Class-Investment-In-Our-Next Five-Years."

Who you gonna believe about iMac sales?
Your-Friendly-Neighborhood-On-The-Front-Lines-Working-Class-Hero-Mac-Salesperson or some Intel-Paid-Pencil-Necked-Survey-Taking-Dickwad-Geek?

PS> Check out Eric Yang's column in MacWeek