To: mike.com who wrote (3263 ) 11/12/1998 8:01:00 PM From: Steve Hausser Read Replies (1) | Respond to of 4748
Kagan update - "The first time I saw my name on Kagan's list of the top 100 cable operators it was like I had been nominated for an Academy Award. The same was true the first time I was interviewed for a cable magazine or the first time I was on a panel at a Kagan conference." - Alan Gerry Top executive who sold his cable company to Time Warner for more an $2 billion. KAGAN'S SPORTS VALUES DAY TWO - Thursday, November 12, 1998 SPORTS RIGHTS FEES: UP, UP, UP OR HICCUP - 9:30 a.m. What is the significance of the latest round of NFL, NBA, NHL and Big-12 national media contracts? How do they change the economics of local and regional TV rights? What impact will they have on other sports deals up for renewal? What are the media economics driving networks and stations to pay up for sports? What part do ratings and CPMs play in the deals? How much can the advertising community truly support? In light of the current worldwide volatility in stock prices, what are the prospects of a plateau or decline in media pricing? THE LOCAL CONNECTION'S THREE Rs: RIGHTS, RATINGS, REGIONAL NETS - 11:30 a.m. What is the role of local TV, regional cable and syndication? How can teams maximize their exposure - and revenue - on local radio and TV networks? How is the trend developing toward combined ownership of teams and networks? What are the numbers in terms of ratings, ad revenues and subscriptions that are changing the face of local/regional media sports? Which pioneering efforts are succeeding in online and interactive sports? GETTING THE BALL ROLLING: NEW LEAGUES TAKE FLIGHT - 2:00 p.m. Given the increasing media exposure of incumbent leagues, how will new leagues survive or flourish? What are the arena/stadium economics for new entrants? how much of a media audience does it take to establish the value of rights? What are the opportunities, pitfalls and prospects for arena football, new football, basketball and hockey leagues? How about women's basketball, soccer and softball? THE NEW REVENUE WAVE: INTERACTIVE MULTIMEDIA - 3:30 p.m. How will sports distribution be impacted by high-speed Internet access, virtual advertising, streaming media and interactive TV? What moves are teams, leagues, programmers, technology companies and advertisers making to adapt? What are the economics of a sports online network? What's the split among subscription, advertising and transaction revenue streams? What are the prospects for new ancillary revenue streams, such as sports online services offering real-time, full-motion video? Radio carriage? Interactive wagering? Ticket auctions?