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Gold/Mining/Energy : Winspear Resources -- Ignore unavailable to you. Want to Upgrade?

To: wayne cath who wrote (9413)	11/13/1998 8:55:00 AM
From: bill	Respond to of 26850

In today's National Post: Millenium gift is DeBeers best friend BHP Plans Own Push Summary: DB is preparing to launch an advertising campaign at selling precious gems to mark Jan. 1, 2000. "We're going to have a big campaign marking the millennium," said George Burne, managing director of Vancouver-based DeBeers Canada Corp. (The important and interesting thing is the VANCOUVER based) BHP is considering a special campaign of buying Canadian stones extracted from the 900 million Ekati proljct. First Ekati diamonds will hit the auction block this Jan. in Antwerp, Belgium. DB is playing coy with its ad campaign but probably going to promote limited collection millenium stones. Tom Beardmore-Gray is DB's Canadian manager. DB's ad agency is J. Walter Thompson Co., London, Eng. DB spends 200,000,000 annually on ads. (Doesn't make the cost of Ekati look like all that much, does it?) DB is experimenting with a branding process. London jeweller Boodle and Dunthorne (honest guys, I'm not making these names up) repots trade marked gems are hot.