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To: Tony Viola who wrote (68560)11/14/1998 12:46:00 PM
From: John Koligman  Read Replies (1) | Respond to of 186894
 
Interesting article from the CPQ thread on the current 'bus wars'...

John

To: vepoc (36542 )
From: vepoc
Saturday, Nov 14 1998 4:10AM ET
Reply # of 36574

Intel versus CPQ, IBM and HWP (and a squeeze on DELL?) Victor

_______________________________

By Ed Scannell
InfoWorld Electric

An ugly war between Intel and three of the largest server vendors is brewing
over the specifications of the bus architecture that figures to be at the heart of
next-generation servers.

Talks between Intel and the triumvirate of Compaq, Hewlett-Packard, and
IBM broke down this week reportedly over Intel's unwillingness to
compromise on its proposed Next Generation I/O (NGIO) specification,
sources close to the negotiations said.

A second sticking point was the chip maker's stance on not paying royalties
to the three OEMs for the technical contributions each is willing to make
toward the new architecture.

The big three reportedly are willing to craft their own alternative bus, which
could set the stage for a major war over who gets control of a key hardware
standard.

"The rub here is that the NGIO spec just isn't robust enough and does not
allow for enough innovation within the standard," said one source close to the
negotiations. "Intel is also refusing to pay us back any royalties. We have
some valuable intellectual property to contribute, and it is only fair we should
be paid for it."

If a settlement cannot be reached expeditiously, the big three plan to issue a
statement within two weeks making clear their intentions to foster their own
standard, sources said.

But late this week Intel was showing signs it may be willing to back off on its
insistence to not pay royalties, according to sources. Both parties, however,
had yet to come to a final agreement on how that would be worked out.

Some observers speculate that the capability to innovate -- or more
importantly the lack of ability to do so -- was a more important issue than
money.

"Innovation means differentiation, and what Intel wants is to have exactly the
same product, which commoditizes the hell out of the hardware," said
Kimball Brown, an analyst at Dataquest, in San Jose, Calif. "This is so
important in terms of getting [future Intel] chips up and running like Foster and
McKinley."

Brown and others said they also believe the big three do not want to see their
technical contributions commoditized and given away to competitors who are
not investing heavily in technology, most notably Dell Computer.

"A lot of this sounds like it's about Dell," said one analyst, who did not want to
be identified.

The proposed NGIO standard is the successor to the PCI and PCI X bus, to
which all major hardware makers ascribe.

Most industry observers agree that the existing PCI bus architecture will not
have the horse power to adequately run higher-powered applications, such
as for electronic-commerce, which many corporations will want to deploy by
the year 2000 and beyond.

"By 2001 or so it will become clear you'll need a richer I/O standard, and it
will not be [the traditional] bus, which is out of steam," said an executive from
one of the big three.

The data throughput capability on an existing Intel Xeon chip is about
800MBps, the forthcoming 32-bit Foster chip has a 3.2GBps throughput, and
performance on the higher-end McKinley processor could be substantially
higher than that.

"This means two years from now you are looking at real server-based
systems on a throughput basis that can match much more expensive Unix
machines," Brown said. "None of those three guys want to see that happen,
and Dell can't wait."

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