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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?

To: accountclosed who wrote (36378)	11/16/1998 10:02:00 AM
From: Ilaine	Respond to of 132070

AR, the commercial does give the impression that they build to order within the store, but I believe it is just hype. CB

To: accountclosed who wrote (36378)	11/16/1998 10:12:00 AM
From: David Rosenthal	Respond to of 132070

Antoine, I have not seen Best Buy build to order yet but these stores are warehouses that offer multiple options for everything. I imagine that if you compare the prices you would see that the Best Buy BTO prices are about 10%-15% percent cheaper than Compaq and use no-name components. Therefore you can appeal to both price conscious shoppers and name-brand shoppers. Best Buy's BTO is probably contracted out and is just another product to sell. Best Buy can't be trying to build any name for themselves in building computers. I think the deal is the BTO kiosks cost the stores very little to run. And I don't think it competes that much with their main retail business because most retail shoppers will be unwilling to wait. Dave