ZD on NYSE CHEAP HERE>8.75 The one to play!
ONSALE and ZDTV Debut Breakthrough Advertising
Format That Integrates the Internet and Television;
Innovative Convergence Advertising Features Live Data
Feed of Online Auctions
Business Wire - November 16, 1998 10:29
SAN FRANCISCO--(BUSINESS WIRE)--Nov. 16, 1998--ZDTV, an affiliate of Ziff-Davis
(NYSE:ZD), and ONSALE, Inc. (Nasdaq:ONSL), a leading Internet real-time retailer, today
announced the successful debut of television advertising that enables ONSALE's ads to
showcase live online auctions. The commercials will air daily during ZDTV's Money Machine
television show, a program on how to make, manage and save money using computers and the
Internet.
Developed by ONSALE's interactive advertising agency, Lot21, the advertising combines the
Internet and television to target ZDTV's tech-oriented viewers with real-time information about
the latest deals on computer gear available at ONSALE. ONSALE, utilizing push technology,
provides current information for a variety of products including desktop computers, laptops,
printers, modems, monitors, scanners, video cards and digital cameras. The information is
updated every 15 minutes by ONSALE.
"This is truly an innovative approach to convergence advertising," said Richard Fisher,
executive vice president of ZDTV and ZDTV productions. "These commercials leverage
ZDTV's unique ability to integrate the web and television. Moreover, our tech-savvy viewers
get up-to-date information about the latest computer gear -- and ONSALE gets a real-time sales
opportunity."
"One of the keys to the company's success is customer interaction," said Jerry Kaplan,
ONSALE's chief executive officer. "Using television to extend the reach of interactivity is a new
step for us, and we expect it will contribute to the continued growth of our customer base.
ZDTV's viewers are an excellent audience for ONSALE: they are comfortable using the Internet,
and they are enthusiastic about finding bargains."
About ONSALE
ONSALE (Nasdaq:ONSL) is a leading Internet real-time retailer pioneering an efficient and
entertaining new distribution channel - the interactive online auction. The company specializes
in selling value-oriented merchandise and services, including personal computers, consumer
electronics, housewares, sports and fitness equipment, vacation and travel packages, and
specialty foods over the Internet. ONSALE is located on the World Wide Web at
www.onsale.com.
About ZDTV
ZDTV is an affiliate of Ziff-Davis. Ziff-Davis is a leading integrated media and marketing
company focused on computing and Internet-related technology, with principal platforms in print
publishing, trade shows and conferences, online content, market research, and education. The
Company provides global technology companies with marketing strategies for reaching key
decision-makers.
About Lot21
Headquartered in San Francisco, California, Lot21 is an interactive marketing, media and
advertising agency specializing in the creation of integrated marketing solutions for advertisers
who want to better target and convert consumers to their brand, products and services. Their
focus is online advertising, from planning media to creative development to consumer
conversion. Its founders have years of experience in advertising, marketing and consulting for
some of the biggest success stories on the Web. The Lot21 team's collective knowledge helps
their clients realize and quantify their online marketing goals. For more information, access the
company's web site at lot21.com
(c)1998 ONSALE, Inc. All Rights Reserved
ONSALE is a registered trademark and Auction Supersite is a trademark of ONSALE, Inc. All
other companies and brand names mentioned are trademarks or registered trademarks of their
respective holders.
CONTACT: ZDTV
Peggy Keegan/Judi Palmer, 415/551-4500
peggy_keegan@zd.com
judi_palmer@zd.com
or
ONSALE, Inc.
Stefanie Elkins, 650/470-2448
selkins@onsale.com
or
Lot21 Interactive Advertising
Molly K. Parsley, 415/227-2121
mollyp@lot21.com |
