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To: REH who wrote (9681)11/16/1998 2:03:00 PM
From: REH  Read Replies (2) | Respond to of 93625
 
Memory Card Technology (MCT) Announces Major Expansion of its U.S. Operations

PR Newswire, Monday, November 16, 1998 at 13:38

Leading European Designer & Manufacturer of Memory Upgrades and PC Card
Products to Add New Memory Production Line & Hire Additional Support Staff

AARHUS, Denmark, Nov. 19 /PRNewswire/ -- Las Vegas Convention Center,
Booth # L4848 -- Memory Card Technology (MCT), the leading European designer
and manufacturer of memory upgrades and PC Card products, announces that it is
dramatically increasing the scope of its U.S. operations in an effort to
duplicate within the United States the dynamic success it has achieved in
Europe.
Included in this expansion are plans to begin manufacturing memory in the
new U.S facility by employing the same state-of-the-art production equipment
currently in use at MCT's headquarters in Denmark. In addition, as a part of
the new direction, the company's U.S headquarters have been moved from
Phoenix, Ariz., to Carlsbad, Calif., and new staff is also being added to
handle the expanded activities.
"We are very excited about this opportunity to expand our presence in the
U.S. market," said John Trolle, President of Memory Card Technology.
"Although we understand that competition in the U.S. is fierce, we are very
confident that this expansion will put us in a position to become a major
force in the U.S memory market."
Since its founding in 1992, Memory Card Technology, a publicly traded
company, has achieved both an impressive growth rate and financial stability
as well. According to Jeff Riggs, MCT's Vice President of Sales and
Marketing, "MCT's achievements are particularly impressive given the difficult
business climate that has prevailed in the memory industry over the past
couple of years. Our success in Europe with key channel accounts and large
OEM customers such as Toshiba, Fujitsu and Konica, along with the excellent
financial health of our company, has put us in a position of strength from
which we can more effectively penetrate the U.S. market."
While products manufactured by Memory Card Technology are already being
used by some of the largest of the Fortune 500 companies in America, this
expansion will allow for a much wider distribution and availability of MCT
products in the U.S and Canada. "This strategic move will assure that our
U.S. and Canadian customers will be quickly and properly supported," said
Craig Yerkes, Managing Director for MCT in the United States and formerly of
Kingston Technology. "To truly compete here in the U.S and meet our
aggressive goals for growth, adding a manufacturing line and the additional
support structure was absolutely necessary," added Mr. Yerkes. Besides the
expanded production capabilities, technical support, purchasing, engineering
and marketing functions will also be added to the U.S. office.
To ensure that its worldwide manufacturing operations will remain
competitive in a rapidly changing industry, MCT has used its financial
strength to make substantial investments in the latest, state-of-the-art
assembly and test equipment. While costly, this equipment is necessary in
order to produce and properly test the latest generation of memory products,
such as PC100 compliant and other SDRAM based memory. In addition, the
company recently invested both the capital and engineering resources needed to
develop a business partnership with Rambus Inc. (NASDAQ:RMBS), a
California-based developer of one of the latest high-speed memory device
types, and an acknowledged new technology leader in the semiconductor
industry.