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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?


To: phoenix who wrote (3959)11/16/1998 3:15:00 PM
From: Ausdauer  Read Replies (1) | Respond to of 60323
 
Roger,

The idea of becoming an exclusive supplier of CF and having packaging as ugly and unappealing as you can imagine is a poor approach to the retail market.

In many respects they could learn from Iomega. I find their advertising appealing to the eye...like you are a really hip person for buying our product. Some of the magazine inserts were also impressive from an aesthetic point of view. I went out and bought a rainbow pack the day after I read the ad.

You can e-mail some of the SanDisk PR people and vent your frustrations.

Ausdauer