To: RBW who wrote (926 ) 11/17/1998 9:21:00 AM From: let Read Replies (1) | Respond to of 1200
Here's your news guys: International Market Research FirmDiscovers Nucleus Provides Significant Competitive Advantage OverTraditional Databases and OLAP Tools in Consumer Analysis November 17, 1998 08:47 AM MONTREAL--(BUSINESS WIRE)--Nov. 17, 1998--SNDCF Nucleus Reduces Firm's Time to Analyze Consumer Behavioral Patterns by 85 percent A leading international Database Marketing Consultancy firm has standardized on Sand Technology Systems International's SNDCF Nucleus Exploration Mart and Nucleus Prototype Mart to help their customers analyze Consumer Behavioral Patterns (CBP) associated with predicting and managing consumer buying patterns, consumer demographics and consumer market influences. With Nucleus, the consulting firm has started to provide market perspectives to its many clients. Nucleus will help to give them a significant competitive advantage in the sheer speed at which they can design, implement, and measure customer initiatives and loyalty rewards. "Our customers include some of the largest companies in automotive, retail, food distribution, and utilities", said one of the firm's principals. "We help them plan and execute innovative approaches for keeping and delighting their customers. The Nucleus Exploration system we acquired from Hitachi Data Systems provides us with unprecedented ability to explore and understand their markets." Prior to Nucleus, the marketing consulting firm depended on a number of sophisticated technologies to accomplish their analyses. But despite heavy investments in specialized hardware, database and OLAP software products, these products proved inflexible and in many cases would not scale to facilitate detailed analysis. "We'd often need 20-25 days to analyze a major retailer's monthly detailed transactions", said the Chairman. "With Nucleus we have cut this to 4 days! It's an enormous boost in our productivity that will translate straight to our bottom line. Moreover, we no longer need the plethora of hardware and software tools. Nucleus saves us costs and complexity, and gives us more flexibility for analysis. With Nucleus we have the power to explore more data and find the patterns and nuances that challenge current thinking." "The enhanced capabilities that Nucleus gave this consulting firm affirms our belief that Nucleus delivers a unique, cost effective solution allowing organizations to understand their data, which in this case represents customers, emerging markets, competitors and market factors in ways that have never been imagined," said Kevin M. Horigan, executive vice president at Sand Technology. "You cannot put a quantitative number on the competitive advantages gained by giving a company the ability to predict future market dynamics and consumer behavioral patterns (CBP). The competitive advantages and the quantitative numbers speak for themselves. About Sand Technology Sand Technology Systems International Inc. provides high performance, scaleable software solutions for data mining, data marts, data warehouses and online analytical processing (OLAP). Sand's Nucleus product suite brings patented technology to the business user allowing for more timely and accurate decision processing within the disconnected client, desktop, workgroup, departmental and enterprise computing environments. Sand Technology can be reached on the World Wide Web at sandtechnology.com All Rights Reserved. Nucleus, Nucleus Server and N-Vector are registered trademarks and Nucleus Exploration Mart, Nucleus Exploration Warehouse, and Nucleus Virtual Database (VDB) are trademarks of Sand Technology Systems International Inc.