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Strategies & Market Trends : The 56 Point TA; Charts With an Attitude -- Ignore unavailable to you. Want to Upgrade?

To: Logistics who wrote (23117)	11/17/1998 1:14:00 PM
From: Doug R	Read Replies (2) \| Respond to of 79274

Logistics, Well, here's some mid-day AKLM news...product stuff. Acclaim Announces December 10th ship date for Turok 2: Seeds of Evil On Nintendo 64 GLEN COVE, N.Y.--(ENTERTAINMENT WIRE)--November 17, 1998-- Turok 2 Launch Is Supported By a Massive Marketing Campaign Acclaim Entertainment, Inc. (NASDAQ:AKLM), a leading worldwide interactive entertainment company, today announced that the anxiously awaited Turok 2: Seeds of Evil for Nintendo 64 will ship December 10, 1998. One of the first N64 products to feature a 32 meg cartridge, the new game is four times larger than the 1.5 million unit selling original, Turok: Dinosaur Hunter. "Turok 2: Seeds of Evil has been in development since the completion of Turok: Dinosaur Hunter over 20 months ago," said Gregory Fischbach chairman and CEO of Acclaim Entertainment. "This product is the most ambitious project in our company's history and features advanced technology never before seen in a video game. Turok 2 will change the way you look at interactive entertainment." Turok 2: Seeds of Evil will be supported worldwide by a massive $9 million marketing effort. A major national TV campaign begins airing December 1st with :15 and :30 second spots featuring a live-action Turok and showcasing the product's advanced graphics and animation. The media buy features popular network, spot, syndicated, and cable programming including MTV, Comedy Central, FOX, WB, UPN, and USA Network. Turok 2 is also supported by a major market radio campaign, retail pre-sell program and in-store merchandising campaign including standees, posters, counter cards, in-store videos and interactive kiosks in 6000 retail outlets across the US. Turok 2: Seeds of Evil for Nintendo 64 will also feature a special edition black cartridge. "Turok 2: Seeds of Evil is the largest product launch in company history," said Paul Eibeler vice president and general manger of Acclaim North America. "We anticipate shipping 1.4 million units worldwide through the holiday selling season." An extensive print campaign reaches core and casual gamers in all enthusiast gaming publications. Turok 2 will be supported with an extensive on-line advertising program targeting major gaming and music web sites. Turok 2 is featured on the company's web site, www.acclaim.net, and on a companion site www.Turok.com. The Turok web site features a level by level walk-through of the game, tips and hints, screen shots and game footage. The site also features an on-line comic book tracing the origins of the Turok character, comic art, and information on upcoming Turok comic books by Acclaim Publishing. Also supporting the game release is a line of Turok action figure from Playmates and licensed strategy guides from several publishers, including Acclaim Publishing. Turok 2 for Game Boy will be shipping at the first week of December. The PC version of the game will be shipping in the first calendar quarter of 1999. Turok 2: Seeds of Evil returns Turok to the Lost Land to battle the Primagen, an evil force he unknowingly awakened at the end of the first game. The Primagen, imprisoned at the core of the Lost Land, has summoned a massive army of savage creatures to destroy the energy totems that hold him captive. Turok must now end the devastation he has set in motion. Turok 2: Seeds of Evil features six enormous levels, each one over five virtual square miles in size. Gamers will be completely immersed in the incredibly realistic environments and challenging gameplay of Turok 2. Softskinned enemies are unbelievably lifelike with bulging muscles, blinking eyes and wrinkling skin. The game also features "real-time flinch generation" which allows enemies to realistically recoil when hit. Gamers battle enemies with an arsenal of over 20 deadly weapons including the Shredder, Flamethrower, Cerebral Bore and War Blade. An exciting new feature in Turok 2: Seeds of Evil is the "deathmatch" mode in which four player can compete in up to 14 multiplayer maps. Turok 2 also supports the new Nintendo 64 expansion pak allowing the game to be played in high resolution. Acclaim Entertainment Background Information Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide publisher of software for Nintendo, Sony, Sega and personal computer hardware systems. Acclaim also publishes comic books, operates motion capture studios, and distributes a variety of entertainment software from other publishers worldwide. Visit Acclaim's Web site, www.acclaim.net. --30--sm/ny CONTACT: Michelle Seebach Acclaim Entertainment 516/656-2273 or mseebach@acclaim.net