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To: Glenn D. Rudolph who wrote (26544)11/17/1998 10:37:00 PM
From: John O'Neill  Read Replies (1) | Respond to of 164684
 
how does AMZN's plan this differ from YHOO's? Surely YHOO has more muscle than AMZN

Yahoo!'s one-stop shopping: Portal joins sites seeking new ways to make money

By Matthew Broersma, ZDNet

Yahoo! Inc.'s new motto might just be "click 'til you drop."

The Santa Clara-based company Tuesday launched its entry into what is shaping up to be an online, holiday season horse race. Yahoo! Shopping lets users choose from among 2 million items, from more than 2,700 merchants, all with a single shopping cart. That means you only have to enter your payment and shipping information once -- a big plus if you're planning to buy from a number of online stores.

Yahoo! expands its range
"Yahoo! has clearly established itself as a trusted brand and a leader in online shopping. For millions of people, Yahoo! is the single source used to find, compare and buy products across the Web,'' said Jeff Mallett, Yahoo! (Nasdaq:YHOO) chief operating officer, in a statement. "Through Yahoo! Shopping, we now offer our users a complete shopping experience, enabling them to easily access and purchase millions of products."

The Yahoo! Shopping merchants, which include FAO Schwarz, Egghead.com (Nasdaq:EGGS) Inc., Tower Records and others, are divided into 14 categories, such as apparel, books and electronics.

The Yahoo! announcement follows Excite Inc.'s (Nasdaq:XCIT) recent introduction of an online "wallet" on its site, which functions similarly to Yahoo! Shopping.

Internet hubs such as Yahoo! and Excite are essentially advertising-supported businesses, similar to television networks. They increase their profits by encouraging their users to return again and again, using a variety of free services as incentives.

Portals change stripes
But the so-called portals have recently moved into the e-commerce business, as a way to get a cut of the more lucrative online retail market.

On Monday, Excite signed a deal with Consumer Guide to include third-party product reviews in its shopping category. The same day, 911gifts.com, a one-stop gift shop, relaunched its online stores on the Web and on AOL.

Most portals, including Lycos Inc. (Nasdaq:LCOS), Infoseek Corp. (Nasdaq:SEEK), Netscape Communications Corp. (Nasdaq:NSCP) and Snap.com already have consumer shopping guides directing them to other e-commerce Web sites.

"Excit