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To: Michael G. Potter who wrote (9069)11/18/1998 10:29:00 AM
From: Marc  Respond to of 16960
 
Comdex: Diamond/Creative feud involved failed 3Dfx venture

By Mark Hachman
Electronic Buyers' News
(11/17/98, 04:21:47 PM EDT)

Silicon Valley
In the past several weeks, the rivalry between PC add-on-card vendors Diamond Multimedia Systems Inc.and Creative Technology Ltd. has involved dueling consumer audio devices and an aborted joint venture with 3Dfx Interactive Inc., according to analysts and industry sources.

At Comdex this week, Creative is introducing a consumer audio player similar in function to the Rio player that Diamond sells, according to a spokesman for Creative Labs Inc., the U.S. arm of Creative Technology, which is based in Singapore.

Furthermore, an industry analyst and anonymous industry consultants reported that Diamond considered first a joint venture and then an outright acquisition of chip maker 3Dfx Inc., whose Voodoo Graphics and Voodoo II chips are used by both Diamond and Creative in their add-on cards. The acquisition plan was dropped for unknown reasons,
although one source speculated that Diamond didn't have enough cash on hand to complete a deal. Ken Wirt, vice president of corporate marketing at Diamond, declined to comment. A Diamond spokeswoman called the 3Dfx deal an industry rumor. Executives at 3Dfx did not return phone calls. Diamond and 3Dfx originally considered a joint venture in which 3Dfx would essentially manufacture both its chips
and the add-on boards themselves, which in turn would be distributed by Diamond, said Dean McCarron, principal at Mercury Research in Scottsdale, Ariz. “But Diamond came to its senses and pulled out,” he said. One industry consultant called the potential deal the “worst-kept secret in the industry.” Distributing boards manufactured by third parties would not be a new practice for Diamond, which uses 3Dfx's graphics chips in its “Monster 3D” and "Monster 3D II” graphics add-on cards. Diamond has an exclusive relationship with Aureal Semiconductor Inc., Fremont, Calif., for the chips used in its
“Monster Sound” audio add-in-card boards. In July, Aureal contracted with Asian board manufacturer Ocean Automation to begin making boards based on its own chips; those boards are then sold to Diamond for packaging and distribution.

Aureal executives and industry analysts have also reported that Diamond had in the past tried to develop a high-performance digital audio controller, then later scrapped the program. Creative, on the other hand, internally develops digital audio controllers though its two subsidiaries, E-mu Systems Inc.and Ensoniq Corp. The reasons that the acquisition or cooperative venture was scrapped remain unclear, sources said, but were probably tied to Diamond's financial condition. Because Diamond records most of its revenue in the last month of the quarter, its cash reserves can fluctuate dramatically, analysts said. In Diamond's June-quarter SEC filing, the
company reported $109 million in cash versus $100 million in long-term debt.

Diamond has also faced operating difficulties. In its third quarter ended Sept. 30, the company lost $22 million on net revenue of $123 million, as it worked through excess component inventory. During that period, the company invested $33 million in purchasing motherboard maker Micronics Computers Inc. and Internet-appliance design firm Design Cast. It also made a strategic investment in 3Dfx's rival, chipmaker Nvidia Inc. Since April, Diamond's stock has dropped from about $15 to just above $5.

Creative Technology has purchased about 6% of 3Dfx's stock, which McCarron called a strategic investment in a key supplier. Likewise, Diamond's Wirt said that maintaining a relationship with both Nvidia and 3Dfx is of strategic importance to Diamond.

On Thursday of last week, Diamond announced a corporate restructuring that will involved the loss of up to 120 full-time and 60 part-time jobs as the company moves its manufacturing operations abroad and works to cut costs.
The effort will result in fourth-quarter charges of up to $19 million, Diamond said.



To: Michael G. Potter who wrote (9069)11/18/1998 10:16:00 PM
From: Kevin M. Reilly  Read Replies (1) | Respond to of 16960
 
Michael -

I went to the Gateway website and I called sales to find out what graphics accelerator was standard with each model.

G-Series
-------------
G6-450XL Nvidia
G6-450 16MB AGP
G6-400 16MB AGP
G6-350 Nvidia
G6-333 4MB AGP

GP-Series
-------------
GP6-450 16MB AGP
GP6-400 16MB AGP
GP6-350 Nvidia
GP6-333C 4MB AGP

The sales individual who I spoke to could not determine that Banshee was the graphics accelerator on any of the models denoted with '16MB AGP'. He stated that if the graphics accelerator does not name a brand it is quite possible that the component that is used this week may not be used the next.

As a shareholder I am only trying to determine the possible value of last weeks press release related to Gateway. I am surprised that Banshee is mentioned nowhere on the website nor can a sales personnel verify the usage of Banshee in the G or GP series.

Kevin M. Reilly



To: Michael G. Potter who wrote (9069)11/22/1998 12:20:00 PM
From: Joe C.  Read Replies (2) | Respond to of 16960
 
Lack of Gateway announcement (and details) has me concerned that they are not as committed to Banshee as I would have hoped. According to their site, the G6-450 line has won a PC Mag editor's choice award. gateway.com

Looking at the system config for the article shows the nVidia 16 Meg AGP card. However, the multimedia PC listing showing all their models has an unnamed card (which we assumed was Banshee). This coupled with their lack of a press release is leading me to belive that they are not as comiited to Banshee as I would have hoped. I'm hoping that we will get some details soon. Joe C. - the C stands for Conspiracy Theory.