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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: cellhigh who wrote (26776)	11/18/1998 5:06:00 PM
From: Rob S.	Read Replies (2) \| Respond to of 164684

I wouldn't be too surprised now if we saw a split. The only thing I see keeping management from authorizing a split is that it will possibly lead to a significant sell-off and any loss of market share or other upsetting events could be taken along with that as grounds for a class-action lawsuit - whether it has merit or not. Management does a split because they want investors to trade the stock more easily and increase the liquidity. That usually eases volatility which would be good for long-term investors - at least in theory. But if the stock is already at very high levels and management issues a typical statement that they think it could go higher, then that would put them in jeopardy of a lawsuit if it drops. I'd give it a 60% chance of being split.