Add this to the fact they are on CNBC. I might just hold on to this one.
Bluefly.com and Lycos Form Strategic Alliance
NEW YORK and WALTHAM, Mass.--(BUSINESS WIRE)--Nov. 19, 1998--
Premier Relationship Offers Discounted Name Brand Apparel to
Users Across The Lycos Network
Bluefly, Inc. (Nasdaq SmallCap: BFLY, BFLYW/BSE: BFL, BFLW), "The Outlet Store In Your Home," and Lycos, Inc., (Nasdaq: LCOS), the second most visited Internet hub, announced today that they have formed a strategic alliance, which will establish Bluefly as a premier commerce vendor of Lycos. Bluefly is a leading online designer outlet store that sells name brand apparel at significant discounts to retail prices. Under the terms of the deal, Bluefly will be accessible throughout the Lycos Network on Lycos.com, Tripod and MailCity sites through a combination of advertising, commerce and promotional programs which are set to begin before the Thanksgiving Day holiday.
"This is a very significant agreement for us," said Ken Seiff, Chief Executive Officer of Bluefly, Inc. "With over 40 percent reach, the Lycos Network provides access to a diverse and fast-growing audience. We are extremely proud to be one of Lycos' premier commerce vendors, and regard this 14 month strategic alliance, which should span the 1998 and 1999 holiday seasons, as a crucial step toward achieving our goal of becoming the place to shop online for name brand and designer apparel at discounted prices," Seiff added.
This online commerce and advertising deal includes links to Bluefly from Lycos.com, Tripod and MailCity as well as banner advertising, links from over 100 keywords and many other promotional and joint marketing components.
Bluefly is a premier Lycos vendor in one of the fastest growing e-commerce categories--apparel. "Bluefly is one of the best places online to buy designer and name brand apparel at a discount," said Bob Davis, President and CEO of Lycos, Inc. "We are excited to offer their compelling values and great products to the millions of shopping visitors across the Lycos Network." Davis added, "This alliance represents an early validation of the value that the Lycos Network provides to our business partners."
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (Nasdaq:LCOS) owns the Lycos Network, the second most visited hub on the Internet, combining all aspects of community, leading Web navigation resources and cutting-edge business and consumer e-commerce solutions. The Lycos Network, a unified set of properties that delivers mass reach and diversity of audience and programming, is composed of best-of-breed services: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, Guestworld, Hotbot, HotWired, Wired News, Webmonkey and Suck.com. Located at lycos.com, Lycos.com -- "Your Personal Internet Guide" -- is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. maintains offices in New York City, Pittsburgh, Dallas, Chicago, Los Angeles, San Francisco, Mountain View, Calif. and Williamstown, Mass. International offices are located in Germany, Italy, France, Japan, the UK, Spain and The Netherlands.
About Bluefly, Inc.
Bluefly, Inc. is a NASDAQ SmallCap public company. Headquartered in New York City, in the heart of the fashion district, Bluefly.com aims to be the most enjoyable way to shop for designer and name brand apparel and accessories at savings of 25 to 75 percent off of retail prices. Its innovative MyCatalog feature, one of the most sophisticated apparel search engines on the Internet, eliminates the "hit-or-miss" aspect of off-price shopping. The online merchant offers a meaningful alternative for consumers looking for savings, convenience, selection and customer-friendly service. The Web site provides an innovative shopping experience with interactive content, including fashion tips, trends and advice.
This press release may include statements that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB, including, but not limited to certain risks relating to the Company's limited working capital and need for additional financing, consumer acceptance of the Internet as a medium for purchasing apparel, the startup nature of the Internet business, the capital intensive nature of such business (taking into account the need for advertising to promote such business), the successful hiring and retaining of personnel, the dependence on third parties and certain relationships for certain services, the dependence on continued growth of online commerce, rapid technological change, year 2000 issues, online commerce security risks, governmental regulation and legal uncertainties, management of potential growth, the Company's lack of experience in such business, unexpected changes in fashion trends and the potential for competitors with greater resources to enter such business.
(c) 1998 Lycos, Inc. - Lycos (R) is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Lycos or their respective owners. All rights reserved.
CONTACT:
Bluefly:
Jonathan Morris
(212) 944-8000, ext. 23
|
