NEW YORK and WALTHAM, Mass.--(BUSINESS WIRE)--Nov. 19, 1998--
Premier Relationship Offers Discounted Name Brand Apparel to
Users Across The Lycos Network
Bluefly, Inc. (Nasdaq SmallCap: BFLY, BFLYW/BSE: BFL, BFLW), "The
Outlet Store In Your Home," and Lycos, Inc., (Nasdaq: LCOS), the
second most visited Internet hub, announced today that they have
formed a strategic alliance, which will establish Bluefly as a premier
commerce vendor of Lycos. Bluefly is a leading online designer outlet
store that sells name brand apparel at significant discounts to retail
prices. Under the terms of the deal, Bluefly will be accessible
throughout the Lycos Network on Lycos.com, Tripod and MailCity sites
through a combination of advertising, commerce and promotional
programs which are set to begin before the Thanksgiving Day holiday.
"This is a very significant agreement for us," said Ken Seiff,
Chief Executive Officer of Bluefly, Inc. "With over 40 percent reach,
the Lycos Network provides access to a diverse and fast-growing
audience. We are extremely proud to be one of Lycos' premier commerce
vendors, and regard this 14 month strategic alliance, which should
span the 1998 and 1999 holiday seasons, as a crucial step toward
achieving our goal of becoming the place to shop online for name brand
and designer apparel at discounted prices," Seiff added.
This online commerce and advertising deal includes links to
Bluefly from Lycos.com, Tripod and MailCity as well as banner
advertising, links from over 100 keywords and many other promotional
and joint marketing components.
Bluefly is a premier Lycos vendor in one of the fastest growing
e-commerce categories--apparel. "Bluefly is one of the best places
online to buy designer and name brand apparel at a discount," said Bob
Davis, President and CEO of Lycos, Inc. "We are excited to offer their
compelling values and great products to the millions of shopping
visitors across the Lycos Network." Davis added, "This alliance
represents an early validation of the value that the Lycos Network
provides to our business partners."
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (Nasdaq:LCOS) owns the Lycos
Network, the second most visited hub on the Internet, combining all
aspects of community, leading Web navigation resources and
cutting-edge business and consumer e-commerce solutions. The Lycos
Network, a unified set of properties that delivers mass reach and
diversity of audience and programming, is composed of best-of-breed
services: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity,
Guestworld, Hotbot, HotWired, Wired News, Webmonkey and Suck.com.
Located at lycos.com, Lycos.com -- "Your Personal Internet
Guide" -- is dedicated to helping each individual user locate,
retrieve and manage information tailored to his or her personal
interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc.
maintains offices in New York City, Pittsburgh, Dallas, Chicago, Los
Angeles, San Francisco, Mountain View, Calif. and Williamstown, Mass.
International offices are located in Germany, Italy, France, Japan,
the UK, Spain and The Netherlands.
About Bluefly, Inc.
Bluefly, Inc. is a NASDAQ SmallCap public company. Headquartered
in New York City, in the heart of the fashion district, Bluefly.com
aims to be the most enjoyable way to shop for designer and name brand
apparel and accessories at savings of 25 to 75 percent off of retail
prices. Its innovative MyCatalog feature, one of the most
sophisticated apparel search engines on the Internet, eliminates the
"hit-or-miss" aspect of off-price shopping. The online merchant offers
a meaningful alternative for consumers looking for savings,
convenience, selection and customer-friendly service. The Web site
provides an innovative shopping experience with interactive content,
including fashion tips, trends and advice.
This press release may include statements that constitute
"forward-looking" statements, usually containing the words "believe",
"project", "expect", or similar expressions. These statements are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements inherently
involve risks and uncertainties that could cause actual results to
differ materially from the forward-looking statements. The risks and
uncertainties are detailed from time to time in reports filed by the
company with the Securities and Exchange Commission, including Forms
8-A, 8-K, 10-QSB, and 10-KSB, including, but not limited to certain
risks relating to the Company's limited working capital and need for
additional financing, consumer acceptance of the Internet as a medium
for purchasing apparel, the startup nature of the Internet business,
the capital intensive nature of such business (taking into account the
need for advertising to promote such business), the successful hiring
and retaining of personnel, the dependence on third parties and
certain relationships for certain services, the dependence on
continued growth of online commerce, rapid technological change, year
2000 issues, online commerce security risks, governmental regulation
and legal uncertainties, management of potential growth, the Company's
lack of experience in such business, unexpected changes in fashion
trends and the potential for competitors with greater resources to
enter such business.
(c) 1998 Lycos, Inc. - Lycos (R) is a registered trademark of
Carnegie Mellon University. All other product or service marks
mentioned herein are those of Lycos or their respective owners. All
rights reserved.
--30--bh/ny*
CONTACT: Bluefly:
Jonathan Morris
(212) 944-8000, ext. 23
or
Lycos:
Kirsten Rankin
(781) 370-2691
krankin@lycos.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: RETAIL APPAREL/TEXTILES COMED
COMPUTERS/ELECTRONICS INTERACTIVE/MULTIMEDIA/INTERNET
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*** end of story ***
Brian $^) |
