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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: JPR who wrote (3234)	11/19/1998 12:34:00 PM
From: Mohan Marette	Read Replies (1) \| Respond to of 12475

Bose-man cometh home and with a sound price? A sound price: Rs 199,900 only! They have this really neat trick at the newly-opened Bose showroom in New Delhi's Connaught Place, the venerable audio company's first anywhere outside of the United States. Charming young salespeople take you for a ''tour'' of their equipment, so that you can ''feel'' the sound of Bose amplifying systems and see if they are worth their price....... ............................. Founded in 1964 by Massachusetts Institute of Technology electrical engineering professor Dr Amar Bose, Bose Corporation emerged out of Dr Bose's graduate work in ''psycho-acoustics''. A violin player himself, he researched not just the way music sounded, but how people listened and perceived it. Which is why in its patented ''Lifestyle'' home theatre systems, Bose provides not one but five sets of speakers. Three are for distributing components of sound to the listener, and two sets at the back for surround sound. Dr Bose continues to teach at the MIT, and furthers his research in the field. In fact, all the profits from his company are just ploughed back into research at the Bose Corporation Research Laboratory in Massachuset....... rediff.com