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To: Zeem who wrote (81331)11/19/1998 1:15:00 PM
From: Mohan Marette  Read Replies (1) | Respond to of 176387
 
Online Shopping To Hit $13Bil In '98 - Study

Zeem:

Notes of interest:
DELL among a few others constitute 59% of all the Internet sales.
Internet-sales growing at 200% rate,Dell's Internet sales growing faster than the market-(from 6 million to 10 million in probably about 3 months time).

BTW did I mention DELL is the Interenet company of the decade?Too bad the dimwits don't get it.<vbg>

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(Courtesy:Newsbytes)

18 Nov 1998, 4:24 PM CST
By Bob Woods, Newsbytes.

SILVER SPRING, MARYLAND, U.S.A.,

While online revenues generated by North American-based retailers for the first six months of 1998 were $4.4 billion, full-year online revenues for retailers will surpass $13 billion, according to a new study by The Boston Consulting Group (BCG) for online retailers organization shop.org.

What's more, multichannel retailers migrating to the Internet account for the bulk of online revenues, the survey said. Multichannel retailers like Dell Computer, Charles Schwab, Eddie Bauer and Lands End, account for 59 percent of revenues.

BCG studied 127 online retailers in 7 categories for its report, "The State of Online Retailing," company officials said.

While still in an emerging state, the online retail sector is experiencing growth in excess of 200 percent per year, with the top 10 publicly traded online retailers experiencing year-over-year revenue growth in excess of 160 percent, BCG said. In addition, growth in traffic has been rapid, and revenue-per-order is increasing.

Sites are having trouble getting a "buy" commitment from Web surfers, though. Only 5 percent of unique visitors to sites become customers, and only 1.6 percent of visits result in purchases. Small improvements in conversion can result in dramatic increases in revenue, the survey said.

The online retailers surveyed are investing heavily now to grow their customer bases; 65 percent of revenues generated are being plowed back into marketing and advertising, compared with 4 percent for most traditional stores. Online retailers' marketing and advertising spending per order generated is $26, compared with $2.50 for traditional stores, the study also said.

A lot of retailers may be selling online, but the study said the 10 largest sites account for half of shopping revenues. Computer goods, entertainment, travel and discount brokerage account for over 80 percent of the online retail market.

The study is the first in a series of semi-annual reports by shop.org and BCG that will track the online retailing industry from the retailer perspective, officials said. Such surveys will provide "needed benchmarks for the industry and the general public."