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To: PAL who wrote (81359)11/19/1998 3:33:00 PM
From: Mohan Marette  Respond to of 176388
 
Reach of direct PC sellers expands

Paul:
In case y'all haven't seen this yet.
===============================================

By Michael Kanellos
Staff Writer, CNET News.com

November 19, 1998, 11:15 a.m. PT

LAS VEGAS--The three biggest online computer stores in the future just might be Dell, Gateway, and Micron.

Although largely known as PC manufacturers today, the three companies are rapidly transforming themselves into multi-vendor storefronts, where customers can purchase a variety of hardware, software, networking equipment, and services from a variety of different companies. In other words, these companies are becoming like the computer dealers the three have been squeezing for the past few years.


"We are a marketing company," said Joel Kocher, chief executive of Micron Electronics. "I want to give them [customers] everything. You want financing? We will do it, and not just for leasing PCs."

"It would not surprise me in the future if the No. 1 distributor for HP printers is Dell," said Joe Marengi, senior vice president and group general manager at Dell. Dell, he added, is already the third largest reseller of enterprise software licenses for Microsoft.

The metamorphoses of the three direct vendors from PC manufacturers to and generic computer dealers largely seems to be born out of opportunity and need......
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