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To: T L Comiskey who wrote (81595)11/20/1998 3:50:00 PM
From: Mohan Marette  Read Replies (2) | Respond to of 176387
 
e-Commerce to Triple next year- Can you say DELL???

Tim:
Check this out and say 'but wait we got more'.<Yahoooooo>
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Friday November 20 3:27 PM ET

Study: E-commerce will triple next year

AUSTIN, Texas (Reuters) - IntelliQuest Information Group said Thursday a report of consumers' e-commerce activity, attitudes and plans indicates the potential for a tripling of e-commerce activity in the coming 12 months, but the study found no clear leaders emerging yet.

The survey represented responses from more than 10,000 randomly-recruited Internet users, quantifying their online shopping and buying habits, preferences and brand perceptions.

Eighty-one percent of those surveyed intend to shop or buy online in the coming 12 months. Sixty-three percent have shopped, and 22 percent report buying online in the past 90 days.

For instance, unaided awareness of places to shop for computers is greatest for hardware manufacturers such as Dell Computer Corp. (Nasdaq:DELL - news) (DELL.O, IBM Corp. (IBM.N and Hewlett-Packard Co. (NYSE:HWP - news) (HWP.N due to the systems-centric nature of the marketplace and complexity of configuration options.

In book and music retailing, brand power is with the specialty distribution outlets such as Amazon.com Inc. (AMZN.O and barnesandnoble.com that carry the branded authors, artists and titles that consumers trust.

In the high-ticket and complex markets of automobiles and travel, online portals such as Yahoo! and America Online are the brands more frequently mentioned as the place where Internet users shop.