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To: OtherChap who wrote (27576)	11/21/1998 5:46:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

barnesandnoble.com Brings Virtual Bookstore to Life with New Commercials Starring Authors Adams, Clancy, King and McCourt NEW YORK--(BUSINESS WIRE)--Nov. 20, 1998--barnesandnoble.com today announced that it has launched a new advertising campaign that brings the online bookstore to life with a series of 30-second television commercials starring Scott Adams, Tom Clancy, Stephen King and Frank McCourt. The "virtual" bookstore is characterized by an all white space, an ether world where millions of books are easily accessed. Customers are guided by an employee through a book lover's paradise where they can pull the exact titles they are looking for. The author's presence represents a crossover between reader and writer. As the customer makes their choice, they are virtually transported into the author's world to interact with them one-on-one. Steve Riggio, Vice Chairman of Barnes & Noble, Inc., says "Our 'virtual bookstore' campaign is intended to introduce people to the wonders of shopping online, in particular, to our vast selection of titles, which is larger than any other online bookseller. We were the first bookseller to advertise on television in 1975 and believe this campaign will be as well received as that one was, and equally memorable." "Our challenge was to dramatically communicate barnesandnoble.com's depth of selection in a way that captures the imagination of book lovers," said John Rindlaub, Vice President, Marketing for barnesandnoble.com. "The use of authors also allows us to demonstrate a more personal online experience for our customers." The campaign created by advertising agency TWBA/CHIAT/DAY, New York, will air nationally on cable and spot television and is currently being supported by a national print, radio and outdoor campaign (New York only). About barnesandnoble.com: barnesandnoble.com offers the largest selection of titles of any bookseller online: over 4.6 million titles. Included in the 4.6 million titles are over 750,000 titles on the shelves of its distribution center, ready for fast delivery. The site features an online database of over three million out- of-print, rare and hard-to-find books as well as the largest selection of bargain books to be found online. The online bookseller's site features an easy-to-use interface, a powerful search engine and one-click ordering. barnesandnoble.com is an innovator in creating an online community of booklovers, featuring reader reviews and author chats. barnesandnoble.com is the exclusive bookseller to America Online (AOL)'s more than 13 million subscribers (Keyword: bn) and has strategic partnerships with ten of the top twenty Web sites, including ZDNet, CNN and Lycos. Through its affiliate network, barnesandnoble.com has established "remote storefronts," paying the highest commissions with the best reporting tools of any similar bookseller program in e-commerce. --30--tia/ny* MEM CONTACT: barnesandnoble.com, New York Ben Boyd, 212/414-6014 bboyd@book.com or TBWA/CHIAT/DAY, Los Angeles Jeremy C. Miller, 310/305-5511 jeremy_miller@tbwachiat.com