To: Bill on the Hill who wrote (1498 ) 11/21/1998 10:41:00 PM From: ztect Read Replies (1) | Respond to of 5102
Why this is a much anticipated IPO (emphasized in bold face) BUSINESS DESCRIPTION: MarketWatch.com is a leading Web-based provider of comprehensive, real-time business news, financial programming and analytic tools. The CBS.MarketWatch.com Web site also offers several tiers of paid subscription products, personal finance commentary and data, community features and other services designed to provide a "one-stop-shop" for its audience's financial information needs . It regularly updates its Web site to provide well-organized, relevant and clear programming. A staff of over 40 professional journalists creates in-depth, up-to-the-minute business , and financial commentary and analysis throughout the trading day and its correspondents often appear on CBS Television and CBS Radio News. MarketWatch.com has strategic relationships with its principal stockholders , CBS Broadcasting Inc. and Data Broadcasting Corporation (DBC) , and believes that its focus on original and authoritative content and access to a national media audience through the CBS relationship , combined with the interactive qualities of the Internet, will allow it to create the PREEMINENT BRAND for real-time business news and financial programming on the Web. In September 1998 , the Web site attracted nearly 2.0 million visitors who generated more than 45 million page views , as compared with approximately 785,000 visitors who generated more than 38 million page views in March 1998. -------------------------------------------------- In short, preeminent brand with three fold increase per month in number of visitors in 5 months equals higher advertising dollars because of demands for space due to the high and increasing traffic plus page views. Or, in other words, increasing and real revenues. And this doesn't even include revenues from the sale of financial tools. Everytime , you are done watching Dan Rather, Sunday Morning, and Sixty Minutes, the CBS eye flashes on the screen and the broadcaster says check out the latest breaking financial news at Marketwatch.com. Recognition of the CBS eye brand, traffic generated from other older media directing traffic to the site, focus , quality and content make Marketwatch.com the leader in this Internet Sector. DBCC owns fifty percent.. Now refer back to my prior postMessage 6494925 And see why I feel that even in a downward turn this IPO will do just fine. Plus remember this past summer what caused the crisis? Asian flew, Russian melt down? No not really. The Asian flew effected the projected earnings of tech companies, banks, and exported goods. The Russian collapse was just an emotional reaction. The markets over reacted causing a sharp sell off, which in turn required the massive bail out of extremely insanely leveraged hedge funds who couldn't make their margin calls. When Alan stepped in with the bail out, the market only then turned itself around. Asian, and Russian economies are still a mess. The trade balance is still way out of whack not in our favor therefore, diminishing the impact of foreign malaise on these domestic shores. But the markets have nearly fully recovered. We may end the year at 9,500 on the DOW and be over 2100 on the NAsdaq, because the big boys won't be allowed to mess up nearly as much for fear of the imposition of governmental legislation as by the will of Chairman Greanspan. Thus we had our October in August and September. And I'm confident we will have our January run before Christmas. The first quarter may be scary, by then the high flyers will start to correct. (Time to short). This is what my crystal ball portends...based on recent history. So, as for forthcoming IPO's the good ones will still rise. Investors have become more discerning. Regarding Marketwatch, investors will discern a quality company in both MKTW and DBCC, so I am confident in this secondary play. Some times, you have to move a few seats back from the front of the theater to a position where you can see the entire screen. z