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To: Jeff Fox who wrote (68984)	11/23/1998 9:30:00 AM
From: greenspirit	Respond to of 186894

Jeff, Article...PC Sales Brisk in 4th Week of October; Average Sales Price Rises... November 23, 1998 (TOKYO) -- Sales of personal computers at volume retailers of household electric appliances are brisk, with such sales in volume and value in the fourth week of October (Oct. 26 through Nov. 1) expanding 50 percent year on year. According to figures collected by GfK Japan Ltd., an information service company that deals with POS data of electric appliance stores, PC sales in the fourth week of October rose 4.3 percent in volume and 5.3 percent in value from the same week last year. The comparison with the same week last year (Oct. 27 through Nov. 2, 1997) saw a 52.9 percent increase in units and a 46.2 percent increase in value. (See table). The average sales price increased 2,090 yen from 219,727 yen (US$1,830) to 221,817 yen (US$1,845). Despite the rise in the overall average sales price, desktop PC prices declined 15,246 yen (US$125) and notebook PCs declined 10,753 yen (US$90). The average sales price of desktop and notebook PCs fell by 10,178 yen. It was the first time since the fifth week of August that the average sales price of notebook PCs was lower than that in the same week last year. That is because the average sales price of notebook PCs increased substantially in the relevant week last year. Until the spring of 1998, the average sales price of notebook PCs tended to increase when new models were released. However, prices have been stable since the price battles in the summer. Nikkei Market Access said the reasons are because producers adjusted shipment volumes and prices of popular notebook PCs are stable at slightly above 200,000 yen (US$1,660). The data GfK Japan releases derive from about 2,000 outlets of 41 firms. GfK Japan initially picked the 41 firms in 1996 and has been releasing their data since then. GfK Japan covers a greater number of outlets with combined unit-based sales accounting for about 10 percent of total domestic PC shipments and about 25 percent of total retail sales. ___________________________________________________________________ Michael