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To: Skeeter Bug who wrote (27781)	11/23/1998 9:50:00 AM
From: Glenn D. Rudolph	Read Replies (2) \| Respond to of 164684

Groundbreaking Amazon.com Banner Ad Gives Sneak Peek at Tom Wolfe's Latest Bestseller; Amazon.com Teams with Narrative Communications and HP To Launch Breakthrough Banner Ad That Lets Online Shoppers Print Out An Excerpt of the Hot New Book Before They Buy WALTHAM, Ma. Nov. 23 /PRNewswire/ -- Narrative(TM) Communications Corp., Hewlett-Packard Company and Amazon.com, Inc., the leading online book and music retailer, today announced the launch of an interactive ad that offers an instant excerpt of Tom Wolfe's best-selling A Man In Full. Amazon.com's Tom Wolfe banner ad allows potential book buyers around the world to print out an excerpt of the book, currently No. 1 on Amazon.com's Hot 100, and order it immediately if they like what they read. Amazon.com's Tom Wolfe ad, created utilizing Enliven(TM) HardCopy Web advertising technology which was jointly developed by Narrative Communications and HP, enables viewers to click on Amazon.com's Tom Wolfe banner, print out an excerpt of A Man In Full and order the book at Amazon.com's Web site. To entertain the consumer, the ad even includes a Tom Wolfe trivia game that can be played while printing the five-page excerpt. The ad can be seen on cnn.com and previewtravel.com. "Amazon.com is committed to continually improving our customers' online shopping experience," said Jodie Jones, Amazon.com's advertising manager. "We are pleased to be able to leverage the potential of Narrative's print-from- the-banner technology." With its Enliven technology, Narrative Communications helps companies create truly effective interactive ads that provide immediate results. Enliven HardCopy is a collaborative effort between Narrative and HP to enable advertisers to incorporate printing capabilities within Web ads. Enliven HardCopy effectively ends the industry's reliance on view-only advertising by providing the potential home shopper or business-to-business customer with one-click access to high-quality printed output over the Web. About Narrative Communications Corp. Narrative Communications Corp. is the leading provider of highly effective, rich media advertising technologies and solutions to the Internet advertising community. Narrative's mission is to enable customers and partners to improve the effectiveness of online advertising, and drive the success of the rich media advertising market, by making Enliven the standard Web advertising solution. The company develops and markets a complete set of end-to-end network and professional service offerings that combines innovative Web advertising technologies with comprehensive ad delivery, measurement and transactional services, enabling businesses to substantially increase the effectiveness of their online branding, direct marketing and electronic commerce campaigns. Narrative Communications has offices in Waltham, Ma. and Los Altos, Calif. Corporate headquarters is located at 1601 Trapelo Road, Waltham, Ma., 02451, and can be reached by telephone at 781-290-5300. Narrative's Web site and email addresses are narrative.com and info@narrative.com, respectively. Narrative and Enliven are trademarks and Enliven Services is a service mark of Narrative Communications Corporation. All other names and products are trademarks or registered trademarks of their respective companies. SOURCE Narrative Communications Corp. CO: Narrative Communications Corp.; Amazon.com; Hewlett-Packard Co. ST: Massachusetts IN: MLM PUB SU: PDT 11/23/98 09:30 EST prnewswire.com