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Technology Stocks : Energy Conversion Devices -- Ignore unavailable to you. Want to Upgrade?

To: Futurist who wrote (2681)	11/23/1998 10:32:00 AM
From: Tom Hoff	Read Replies (1) \| Respond to of 8393

What Color is Your Electricity?A New Report Says it Soon Will Be a Shade of Green BOULDER, Colo., Nov. 23 /PRNewswire/ -- Americans will soon enjoy the cleanest air quality they have had for generations as deregulation forces electric utilities to develop "green marketing" strategies to sell their power and gain market share, according to a new report by Resource Data International (RDI), the Boulder, Colo. consulting and energy information firm. As the electric utility industry becomes increasingly deregulated over the next five years, utilities will compete for customers. And, said RDI, many consumers want to buy -- and will pay a higher price for -- "green" electricity that is produced by renewable energy sources, like wind, or by utilities that position themselves as more environmentally-sensitive than competitors. "Consumers will increasingly select electricity providers that offer some environmental advantage over the competition," says Todd Myers, senior consultant at RDI and author of the report. "Because of deregulation, green electricity will become mainstream like recycled paper, even if it costs more, and our air will become cleaner." According to the 50-page RDI report, Green Power: Consumer Choice and Clean Air, green electricity represents one of the fastest growing consumer markets in the U.S. By the year 2003, the green market will capture up to $37.5 billion or half of the $75 billion in annual sales of residential electricity in the U.S., according to RDI. -- As the green market for electricity grows, it will drive construction of renewable energy plants, like wind and solar-generated electric plants, by 40% over the next 10 years nationally, and by 60% in the Western U.S. SOURCE Resource Data International, Inc.